Paid Media Specialist (Meta, Instagram, LinkedIn & TikTok)

About the Role We are hiring a Paid Media Specialist to own paid social strategy and execution across Meta (Facebook & Instagram), LinkedIn, and TikTok, from media planning and ad setup through optimisation, reporting, and dashboards. Job Details Employment type: Full-time Location: Singapore Experience: 3–5 years in media buying, digital ad strategy, and campaign execution across Meta/Instagram, LinkedIn, and TikTok. Key Responsibilities Develop and propose media strategy, audience segmentation, budgets, campaign timelines, and monthly content boosts across Meta/Instagram, LinkedIn, and TikTok. Configure ads, build target audiences, and execute campaigns across all three platforms. Test and optimise creative formats, audiences, placements, messaging, and spend for ROI. Extract organic and boosted statistics and deliver monthly reports covering spend, reach, impressions, engagement, CTR, link clicks, and engagement rate. Compare pre/post-campaign and organic/paid results; maintain a performance dashboard. Requirements & Qualifications Minimum 3 to 5 years of proven experience in media buying, digital ad strategy, and campaign execution. Strong hands-on experience with Meta Ads Manager (Facebook & Instagram), LinkedIn Campaign Manager, and TikTok Ads Manager. Ability to manage budgets, optimise for ROI, analyse data, maintain dashboards, and communicate strategies and performance reports.