Senior Retail Store Manager

Position Definition (Key Purpose of the Position)

The Senior Store Manager is responsible for leading the overall performance and operations of the The North Face retail stores in Singapore. The role translates the brand’s strategies into strong commercial results, consistent consumer experiences, disciplined retail execution, and a capable, engaged store organization. As a leader, this position directs cross-functional retail initiatives, supports store expansion projects, and builds sustainable talent and operating capabilities across the store portfolio.

Key Result Areas

1. Commercial Performance & Profitability

• Deliver annual, seasonal, monthly, and weekly sales and profitability targets across the store portfolio.
• Together with the Business Manager, manage store operating expenses, payroll, and controllable costs within approved budgets.
• Monitor traffic, and KPI – ATV/UTV/CR; develop corrective action plans where required.
• Lead store-level forecasting, performance reviews, and commercial action planning.

1. Consumer Experience & Brand Execution

• Ensure consistent delivery of a premium, consumer-focused store experience in line with The North Face brand standards.
• Ensure effective execution of visual merchandising, product launches, promotions, campaigns, and retail events.
• Drive consumer engagement, membership or CRM enrolment, build a strong clientele, and establish service recovery practices.
• Use consumer feedback and store insights to improve service standards and commercial performance.

1. Store Operations, Compliance & Risk

• Oversee daily store operations, including opening and closing procedures, cash handling, banking, roster management, and facilities coordination.
• Ensure compliance with company policies, operational standards, audit requirements, local labour requirements, health and safety standards, and loss-prevention procedures.
• Maintain business continuity and ensure timely escalation and reporting of operational or safety incidents.
• Drive consistent execution of standard operating procedures across all stores.

1. Inventory & Merchandise Productivity

• Ensure accurate inventory records, stock counts, replenishment, stock transfers, and stockroom discipline.
• Monitor sell-through, stock cover, ageing inventory, markdowns, shrinkage, and product availability; implement actions to improve inventory productivity.
• Partner with merchandising, planning, and visual merchandising teams on allocation, replenishment, product feedback, and promotional execution.

1. People Leadership & Organization Capability

• Lead manpower planning, recruitment, onboarding, scheduling, coaching, performance management, employee relations, and succession planning.
• Build a high-performing and engaged frontline organization with clear objectives, regular feedback, and development plans.
• Develop assistant managers and future store leaders while improving employee retention and productivity.
• Ensure staffing levels and labour deployment support service and commercial needs.

1. Omnichannel & Digital Retail Execution

• Support the execution of relevant omnichannel services, including store fulfilment, click-and-collect, and online-to-offline consumer journeys where applicable.
• Ensure store and online promotions, product information, consumer communications, and service standards are aligned.
• Drive adoption of retail systems, digital tools, membership platforms, and clientele building capabilities.

1. Store Projects & Network Development

• Support new-store openings, relocations, renovations, closures, and other retail projects in Singapore.
• Coordinate people readiness, operational setup, stock preparation, training, and launch execution with cross-functional partners.
• Ensure project milestones, opening standards, and post-opening stabilization plans are delivered.

1. Reporting & Cross-Functional Collaboration

• Provide timely and accurate sales, inventory, people, and operational reports with clear insights and recommended actions.
• Partner closely with merchandising, planning, visual merchandising, marketing, CRM, e-commerce, logistic, finance, HR, IT, landlords, and service providers.
• Maintain proactive communication with the management team and ensure follow-through on agreed actions.

Competency Requirements

Behavioral Competencies

• Strong leadership with the ability to motivate, coach, and inspire multi-store retail teams.
• Commercial mindset with strong ownership, judgement, and result orientation.
• Effective people management, including development, conflict resolution, and employee engagement.
• Excellent communication, stakeholder management, and interpersonal skills.
• Ability to work under pressure, manage multiple priorities, and lead change in a fast-paced retail environment.

Functional Competencies

• Proven multi-store retail management capability with experience in sales growth, profitability, and operational excellence.
• Strong analytical ability across sales, traffic, conversion, inventory, consumer, payroll, and expense data.
• Sound knowledge of inventory management, visual merchandising, loss prevention, audit compliance, and store operating procedures.
• Experience in workforce planning, talent development, performance management, and succession planning.
• Ability to lead cross-functional retail projects and support omnichannel and digital retail execution.
• Proficiency in Microsoft Office and relevant retail, point-of-sale, workforce, and reporting systems.

Experience

5-8 years of progressive retail management experience, including at least 3 years in a multi-store or high-volume flagship leadership role, preferably within sportswear, outdoor, lifestyle, apparel, or premium retail. Proven track record in delivering sales and profit targets, improving store operations and inventory productivity, leading frontline teams, and executing cross-functional retail initiatives.

Academic Qualifications

Diploma or bachelor's degree in Business Administration, Marketing, Retail Management, or a related discipline. In lieu of tertiary qualifications, relevant retail leadership experience of 12 or more years would be considered.

Language Proficiency

• English: Fluent in speaking, writing, and reading.
• Ability in a second language - Malay and/or Mandarin would be preferred, as you would be dealing with multicultural store staff and customers

Specific Working Conditions

Frequency of Travel: Across Singapore as required (allowance included)

Primary work environment: Retail stores and in the head office, as required.

The role requires flexibility to work during weekends, public holidays, evening shifts, store events, and peak retail periods based on operational needs.