Principal Digital Measurement Analyst

Why Valtech?

We are the company of innovation through experience.

At Valtech, we help the world's largest brands create value at the intersection of data, AI, creativity, and technology.

We believe that high-performing digital experiences rely on reliable data. As a Principal Digital Measurement Analyst, you will play a key role in designing, implementing, and governing measurement frameworks that enable our clients to make informed, data-driven decisions.

You will collaborate with analytics, engineering, marketing, product, and experience teams to ensure that measurement strategies are scalable, privacy-compliant, and aligned with business objectives.

The Opportunity

As a Principal Digital Measurement Analyst, you are passionate about digital measurement and experience optimization. You possess strong expertise in analytical implementation, tracking architecture, and tag management, while being able to translate business needs into robust and scalable measurement solutions.

You thrive in a consulting environment, enjoy collaborating with multidisciplinary teams, and are comfortable guiding both technical and non-technical stakeholders through complex digital measurement challenges.

Responsibilities

In this role, you will be called upon to:

Design and drive measurement strategies for web, mobile, and digital experiences.

Define tracking requirements, event taxonomies, and measurement frameworks aligned with clients' business objectives.

Collaborate with engineering teams to implement analytical instrumentation and data collection solutions.

Lead analytical implementation projects using platforms such as Google Analytics 4 (GA4), Adobe Analytics, and Amplitude.

Configure, audit, and optimize tag management solutions like Google Tag Manager, Tealium, and Adobe Launch.

Develop and maintain documentation related to tracking plans and Data Layers.

Perform validation and quality assurance of analytical implementations using debugging and validation tools.

Contribute to the establishment of measurement practices that respect privacy and consent requirements.

Conduct analytical implementation audits and recommend improvements.

Act as a trusted advisor to clients to define scalable governance and measurement standards.

Mentor and support team members while contributing to measurement best practices across various mandates.

Essential Qualifications

To be considered for this position, you must possess:

More than 7 years of experience in digital analytics, measurement strategy, or analytical implementation.

Hands-on experience with Google Analytics 4 (GA4), Adobe Analytics, or Amplitude.

Expertise with Google Tag Manager (GTM), Tealium, and/or Adobe Launch.

Demonstrated experience in designing tracking plans, event taxonomies, and measurement frameworks.

A solid understanding of Data Layers and requirements related to analytical instrumentation.

Experience in validation, quality assurance, and auditing of analytical implementations.

A good understanding of consent, privacy, and data governance principles.

Experience collaborating with software development teams.

Excellent stakeholder management and consulting skills.

Fluent English is mandatory (advanced professional level), with the ability to facilitate workshops, present recommendations, and interact directly with international clients and stakeholders.

Desired Qualifications

Experience with OneTrust, TrustArc, Usercentrics, or other consent management platforms.

Knowledge of JavaScript and browser developer tools.

Experience in personalization, conversion rate optimization (CRO), or digital experimentation.

Knowledge of the Adobe Experience Cloud ecosystem.

Experience in a consulting environment.

Experience in mentoring or leading analytics teams.

If this role seems to match your profile, even if you do not meet all the mentioned qualifications, we encourage you to apply.

At Valtech, we know that talent manifests in different ways and we value diverse perspectives, curiosity, and the desire to learn.

Benefits

This is a full-time position based in Canada. The offered salary range is $95,000 to $140,000 CAD per year, depending on experience and place of residence.

Valtech offers a comprehensive benefits program after three months of continuous service:

• A comprehensive insurance plan, allowing you to choose the option that best fits your needs: Gold, Silver, or Bronze. The employer may cover up to 80% of your coverage cost depending on the chosen option. This plan also includes short-term and long-term disability insurance.
• Dialogue through Sun Life, which gives you access to virtual healthcare services, allowing you to consult a healthcare professional for emergencies, prescription renewals, and more. You also benefit from an Employee and Family Assistance Program as well as a comprehensive mental health support program.

• A $500 Personal Expense Account, usable for health expense reimbursements, gym memberships, public transit passes, office supplies, or even RRSP contributions through Valtech.
• A retirement savings plan in which Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP from your start date and to the DPSP after three months of service. Vested rights to the DPSP are obtained after 24 months of service.

• A flexible vacation program in accordance with Valtech's policy to promote work-life balance. Five days are accessible during the probation period, followed by a number of days calculated pro-rata for the rest of the year.
• A personal technology allowance of $30 per month for all employees, offered from day one.

• An annual closure during the holiday period as well as a flexible schedule throughout the year, allowing you, for example, to enjoy summer afternoons, provided that your weekly hours are completed.

About Valtech

Valtech is the company of innovation through experience, created to open new ways of experiencing the world. By combining expertise, disciplines, and cultures, we help brands generate new value in an increasingly digital environment.

At the intersection of data, AI, creativity, and technology, we support the transformation of leading organizations across the world.

At Valtech, we don't just talk about transformation. We make it possible.

Our success relies on our talent. We cultivate an environment where everyone can learn, grow, innovate, and build the future of digital experience.

Are you ready to create what comes next? Join us.