Group Marketing Manager

Company Description

UTAC, a leading group in the fields of digital and sustainable mobility, custom testing solutions and systems, type approval, certification, regulatory consulting and expertise, vehicle engineering, training, technical inspection, standardization, corporate events and festivals for vintage and sports cars, offers solutions, systems and services to players in the mobility, transport, tire, agriculture, petrochemical and defense sectors. UTAC is the only official Euro NCAP testing center in France and also holds a unique position in Europe thanks to its ISO 17025 accredited testing laboratories. The Group has testing centers and laboratories in France, the United Kingdom, Finland and Morocco, the USA, Germany as well as subsidiaries in China, Korea and Japan. UTAC currently employs approximately 1300 people across its various sites.

As a group, we share a strong and clear vision: to provide our customers with safe and efficient solutions and systems. We are proud and confident in our heritage, our capabilities and our staff, and we believe that by creating a culture where individuals feel they can make a difference and love coming to work, we can provide the best possible service to our customers.

Our core values of expertise, innovation and integrity serve as a clear daily guide on how we work together safely, as a team, helping each other to succeed.

Job Description

As part of a replacement, UTAC is looking for its Group Marketing Manager.

Their role will be to define and drive the Group's marketing strategy in order to strengthen its visibility, positioning and growth across all its markets. The Marketing Manager supports commercial activities and business units by providing market analysis, sales enablement tools, targeted marketing plans and actions aimed at generating business opportunities.

He/she ensures the consistency of the Group's value proposition, identifies development opportunities and contributes to the go-to-market of service offerings across all geographical areas.

Main responsibilities:

Strategic Marketing

• Define and deploy the Group marketing strategy in line with strategic directions and growth objectives.
• Map addressable markets, customer segments and development opportunities.
• Build and maintain international competitive intelligence.
• Develop strategic recommendations for Management and Business Units.

Offer Portfolio Management

• Participate in the definition and evolution of the service portfolio.
• Structure value propositions by market segment.
• Support the launch of new offers or services.
• Define the positioning of offers and their competitive advantages.

Sales Development Support

• Design and provide sales tools to the commercial teams:
• sales pitches;
• customer case studies;
• prospecting materials.
• Develop lead generation campaigns in collaboration with the Communication and Sales teams.
• Measure the impact of marketing actions on the sales pipeline.

Market Intelligence and Performance Analysis

• Monitor key market and marketing performance indicators.
• Analyze evolving customer needs and the expectations of different industries.
• Formulate optimization recommendations based on data.

Qualifications

• Master's degree (Bac +5) in Marketing, Business School or equivalent.
• Minimum of 8 to 10 years of experience in international B2B strategic marketing.
• Experience in technical or industrial sectors (automotive, mobility, certification, engineering, technologies).
• Excellent strategic analysis and synthesis skills.
• Proficiency in market research and competitive intelligence.
• Experience in product marketing and sales development support.
• Very good professional English level.
• Strong ability to work in an international matrix environment.