Senior SEO

Job Scope

Develop and execute SEO initiatives to improvewebsite visibility, search rankings, and organic traffic growth, includingon-page, off-page, and technical optimisation across client portfolios.

Plan, manage, and optimise digital marketingcampaigns across various online channels, including social media, emailmarketing, and paid media.

Leverage AI-powered tools and technologies toenhance keyword research, content performance, campaign effectiveness, andmarketing insights.

Analyse website traffic, campaign performance,and user behaviour to identify opportunities for continuous improvement.

Work closely with content and marketing teams toensure digital assets are aligned with SEO best practices and audienceengagement goals.

Support market-specific digital marketingactivities across multiple countries, adapting strategies to suit localaudiences and business objectives.

Track industry developments, search enginealgorithm updates, and emerging digital trends to maintain a competitiveadvantage.

Collaborate with cross-functional stakeholdersto ensure digital marketing initiatives support overall business growth andbrand objectives.

Lead, coach, and develop a team of SEOspecialists to achieve defined performance targets and maintain deliverystandards.

Drive Generative Engine Optimization (GEO)initiatives by optimising content for AI-driven search platforms and largelanguage model environments.

Conduct site audits, interpret findings, andtranslate them into actionable optimisation roadmaps and backlink strategies.

Manage client engagement activities, includingpresentations, reporting, and alignment of SEO/GEO strategies with businessobjectives.

Requirements:

• At least 3 years of SEO experience, withleadership or team management capacity.
• Strong command of technical, on-page, andoff-page SEO, including auditing, content optimisation, and link-buildingstrategies.
• Familiarity with AI search ecosystems and GEOconcepts across platforms such as ChatGPT, Perplexity, and Google AI Overviews.
• Proven experience handling multiple clientaccounts and collaborating across sales, account management, and creativeteams.
• Proficiency with SEO and analytics tools such asGoogle Analytics, Search Console, Ahrefs, or SEMrush, with strong reportingcapability.
• Proven experience in SEO, digital marketing, orperformance marketing, with a track record of delivering measurable results.
• Excellent analytical, problem-solving, andcommunication skills, with the ability to interpret data and translate insightsinto action.
• Comfortable working in a fast-paced environmentand managing campaigns across multiple markets or regions.
• Prior exposure to property, real estate,investment holding, or related industries will be advantageous.