Marketing Analyst
About the company
At Universidad EAFIT, we are looking for a Marketing Analyst, who will be responsible for researching, proposing, developing, and applying the advertising and promotion strategy in accordance with the guidelines established within the marketing plan, new market trends, and the needs of the university and the product portfolio.
Your tasks
Main responsibilities · Prepare and plan the digital marketing and advertising strategy for the formal education portfolio.
· Research and propose new trends in communication, advertising, and promotion in the market, among the competition, and other areas.
· Coordinate, research, and diagnose the perception, reach, impact, and conversion of the advertising strategy.
· Plan, coordinate, execute, verify, and monitor the participation of the EAFIT Brand through marketing in local, national, and international fairs and events, following the guidelines of the brand area.
· Follow up with schools and the activation team to update and make adjustments to the digital marketing strategy according to the needs and evolution of the enrollment process.
· Implement and analyze necessary improvements, learnings, and best practices in the planning and execution of the digital strategy.
Requirements
Join this challenge if... You are a professional in Graphic Design, Advertising, or Social Communication, with a desirable postgraduate degree in areas related to Communication.
You possess a minimum of 3 years managing processes related to digital marketing and in managing relationships with advertising agencies.
Excel, Word, power point, Illustrator, In design Management of Web pages Drawing, photography, illustration, PhotoShop. Updated knowledge in digital marketing, lithographic processes, pre-press, and the printing of pieces.
It is a plus if you have knowledge in the design of digital pieces.
What we offer
Benefits: Access to formal education, continuing education, and bilingualism scholarships, extra-legal bonuses and vacations, spaces for work-life balance, sports, recreational, and artistic programs, among others.
Other
English level B2 Contract: Fixed term – renewable.