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Digital Marketing Coordinator

Universidad Anáhuac MayabYucatán, Méridacomputrabajopublished 08/31/2026
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Join the Anáhuac Mayab Community!

(Km 15.5, Carr. Mérida - Progreso, 97302 Mérida, Yuc.)

We are an innovative University with the best infrastructure in the Mexican Southeast. Focused on the integral formation of people who exercise their leadership and contribute positively to the transformation of society.

We are looking for: Digital Marketing Coordinator · Job Objective

Implement and follow up on digital marketing and inbound strategies for the different business units, through the management of digital platforms, process automation, content generation, and data analysis, with the purpose of strengthening prospect attraction, optimizing opportunity conversion, and contributing to the fulfillment of commercial and institutional objectives.

Main Functions

  • Implement and follow up on digital marketing and inbound strategies.
  • Configure, administer, and optimize automations, forms, landing pages, and workflows.
  • Coordinate the creation, updating, and publication of digital content: blogs, landing pages, email marketing, social media, videos, and other materials.
  • Administer and follow up on the CRM, ensuring the proper management of prospects, campaigns, and automation processes.
  • Coordinate requirements between business units and the digital marketing team.
  • Provide advisory and training to the Marketing and Sales areas in digital tools, CRM, and inbound marketing.
  • Analyze campaigns, audiences, and marketing indicators to support decision-making.
  • Prepare executive reports and follow up on performance indicators.
  • Propose improvement and optimization actions for campaigns, processes, and digital tools.
  • Participate in innovation and digital transformation projects.

Requirements

Education: Bachelor's degree in Marketing, Communication, or similar. Postgraduate degree in Marketing, Advertising, Sales, Communication, or related field.

Experience: 3 to 5 years in digital marketing, inbound marketing, or demand generation.

Experience implementing strategies oriented towards brand positioning, prospect attraction and conversion, and customer loyalty.

Experience in digital content creation and management.

Advanced English.

Availability to travel occasionally.

Technical Knowledge

  • Inbound Marketing, content marketing, and automation.
  • Campaign management in digital media and social networks.
  • SEO and GEO (Generative Engine Optimization).
  • Social Listening and Influencer Marketing.
  • Google Ads, LinkedIn Ads, and TikTok Ads.
  • HubSpot: Marketing Hub, Sales Hub, and Service Hub.
  • Workflow automation, lead scoring, and database segmentation.
  • Customer journey design and integrations.
  • Executive dashboards and indicator analysis.
  • Attribution models and audience behavior analysis.
  • Power BI, Google Analytics, HubSpot Reporting, and Looker Studio.
  • Data driven approach for decision-making.

Desirable Certifications

  • HubSpot.
  • Google Analytics.
  • Data Analytics or Business Intelligence

Interested parties please apply through this medium.-Requirements- Minimum education: Higher education - Master's degree 3 years of experience Keywords: residente, encargado, supervisor, subgerente, responsable, coordinador, gestor, capitan, mercadotecnia, marketing, mercadeo, online