Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs.
Represent consumer (insights), brand strategy and product quality requirements on the cross functional discounter team.
Develop & lead implementation of activation platforms and ideas based on the brand...
At least 1-2 years classic brand management experience in an FMCG environment.
Business management and brand development experience.
