Key Account Executive

UMW EQUIPMENT & ENGINEERING PTE LTDSingaporemycareersfuturepublished 11/12/2026

Job Responsibilities

Key Account Management & Customer Retention

  • Manage a portfolio of key rental customers.
  • Building strong relationships with customers to secure contract renewal and long-term retention.
  • Conduct regular customer visits and business reviews (monthly/quarterly).
  • Monitor customer satisfaction and proactively address issues to prevent churn.
  • Identify early risk signals (low utilisation, complaints, overdue payments).

Account Retention & Fleet Growth

  • Protect the existing rental fleet and ensure maximum contract renewal and retention.
  • Identify opportunities to increase fleet size within existing key accounts.
  • Increase share of wallet by identifying competitor units and opportunities to replace them with our equipment.
  • Monitor competitor activities within key accounts and take early action to prevent competitor penetration.
  • Identify upcoming replacement, expansion and operational requirements.

CRM &Customer Insights

  • Maintain accurate customer data, contact records, and interaction logs in CRM system.
  • Track customer activity, pipeline, and opportunities systematically.
  • Analyse customer usage trends, rental patterns, and recommend growth strategies.
  • Ensure timely follow-up on all customer enquiries and service matters.
  • Support resolution of operational issues and customer escalations.

Accounts& Collection Support

  • Monitor customer payment status and support collection of overdue accounts.
  • Work with Finance team to manage credit control and minimize risk.

Market Intelligence

  • Gather insights on competitor pricing, rental rates, and customer movement.
  • Provide feedback to management to support pricing strategy and campaigns.

Job Requirements

  • Minimum Diploma in Sales & Marketing or an equivalent qualification.
  • At least 2 years of relevant sales experience, preferably in a B2B environment.
  • Strong communication, interpersonal, and negotiation skills.
  • Good technical knowledge and the ability to understand and communicate technical product information.
  • Strong analytical and problem-solving skills.
  • Familiarity with digital transformation, digital tools, and technology-driven business solutions.
  • Possess a valid driving licence and be willing to travel for customer visits, if required.
  • Self-motivated, disciplined, and able to work independently as well as collaboratively within a team.

What We Offer

  • Competitive basic salary.
  • Attractive sales commission and performance incentives.
  • Monthly transportation allowance.
  • Monthly handphone allowance.
  • Career development and growth opportunities.
  • Opportunity to build long-term relationships with key corporate customers.