Social Media Marketing Specialist (Uplay)

This role focuses on shaping Uplay's dynamic social media strategy, creating captivating short-form video content, and driving brand awareness and audience engagement across TikTok, Instagram, and Facebook.

Grow and manage Uplay’s online social presence to increase brand awareness and customer engagement

Develop and execute a bold, innovative social media strategy that positions Uplay as Ucom’s TV and media platform.

Oversee and actively participate in content creation, storytelling, and campaign execution across Facebook, Instagram, and TikTok to directly drive engagement and follower growth

Create high-quality, engaging content—including short-form videos, reels, static posts, stories, and captions—that aligns with brand voice, tone, and visual guidelines

Interact and engage with our audience and respond to inquiries

Optimize and analyze posts for engagement

Manage day-to-day posting, scheduling, publishing, and profile optimization (including bios and highlights)

Schedule posts at optimal times for maximum reach

Assist in the planning and execution of social media campaigns

Support product launches, promotions, and campaigns through targeted social content

Partner with marketing and product teams to align social media with broader brand goals.

Keep up-to-date with industry trends, social media best practices, and platform updates

Use social media analytics tools to track the performance of campaigns and content.

Provide regular reports on key metrics and insights to evaluate the success of social media efforts.

At least three years of experience in a social media management roles

Ability to tell engaging stories with posts and pics

Creative, out-of-the-box mindset

Awareness of the latest trends across social platforms

Organizational skills and attention to detail

Demonstrated ability to create engaging short-form video and written content

Excellent copywriting, storytelling, and communication skills

Direct experience working with some/all of the following: Instagram, TikTok, Facebook

BA|BS degree or equivalent work experience

Written and verbal communication skills of Armenian and English, Russian