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Channel Manager

U DISTRIBUTION PTE. LTD.Singaporemycareersfuturepublished 10/26/2026
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Role Purpose To drive Viomi’s channel sales growth by developing new business, strengthening channel-partner relationships, improving sell-through and sell-out performance, and identifying solution-selling opportunities across consumer and project channels. The role is customer- and end-user-facing and works closely with KWH management, Viomi’s Go-to-Market(GTM) and Brand Communications teams, channel partners, and After-Sales.

1. Channel Sales, Business Development & Account Management

  • Develop and execute channel sales activities to grow Viomi’s sell-through and sell-out performance.
  • Identify, prospect and onboard new customers and channel partners through networking, referrals, outbound calls and other appropriate business-development activities.
  • Manage key Tier 1 accounts and support regular ordering, stock availability and product distribution to Tier 2customers and end users.
  • Build strong customer relationships, understand business needs and identify opportunities to expand distribution and sales.
  • Develop tailored product and solution proposals for specialised and project channels, including Build-To-Order (BTO) developments, property developers, elderly-care homes, infant-care centres, restaurants and other relevant sectors.

2. Channel Partner Sales Training & CapabilityDevelopment

  • Plan and deliver regular product, product-technology and selling-skills training for channel-partner sales teams and KWH’s direct sales teams.
  • Work with Viomi’s GTM team to develop relevant training materials, product knowledge resources and sales tools.
  • Improve partner sales teams’ product confidence, selling effectiveness and ability to communicate Viomi’s value proposition.
  • Monitor training participation, sales outcomes and return on investment (ROI), and recommend improvements to training programmes.

3. Partner Presentations, Roadshows & Events

  • Support partner presentations, pitching sessions, roadshows and events to ensure Viomi’s brand story, product range and technologies are presented effectively.
  • Adapt Viomi’s corporate introduction, brand narrative and product presentations to suit each partner, audience and event.
  • Coordinate with Viomi’s Brand Communications and GTM teams on content, promotional materials, product demonstrations and brand visibility.
  • Evaluate event performance, lead generation, sales conversion and brand visibility, and report on ROI and opportunities for improvement.

4. Channel Strategy, Planning & Profitability

  • Profile existing and potential channel partners and identify priority customer segments and new verticals for market development.
  • Develop and implement channel plans, including the GAME Plan and partner-classification framework.
  • Review channel-partner performance and profitability, and identify opportunities to improve commercial returns and resource allocation.
  • Use sales and channel-performance information to support business planning, partner prioritisation and growth initiatives.

5. Sales Performance Management & Weekly Coordination

  • Organise and lead weekly channel sales meetings to review performance, business-development progress, priorities and outstanding issues.
  • Track new-customer acquisition activities and follow up on the business-development pipeline, opportunities and agreed actions.
  • Implement and manage the PSI(Purchases, Sales and Inventory) programme to support visibility of demand,sales and stock levels.
  • Consolidate operational challenges and feedback from channel operations and partner sales teams.
  • Coordinate with KWH management and the relevant Viomi teams to resolve issues, assign action owners and monitor follow-through.

6. Cross-Functional Coordination & After-Sales Support

  • Act as a coordination point between channel partners, customers and the After-Sales team for product-related enquiries and service issues.
  • Ensure installation requirements, filter-replacement and maintenance needs, and customer product queries are communicated promptly to the After-Sales team.
  • Follow up on outstanding product or service issues and facilitate timely resolution with the relevant teams.
  • Communicate recurring customer feedback and product issues to relevant stakeholders to support service improvements and a better customer experience.

Requirements

This position is suited to a commercially minded, proactive and relationship-oriented professional who enjoys developing business opportunities, working directly with customers and channel partners, and turning sales plans into measurable results.

  • Candidates with experience in channel sales, business development, account management, trade marketing or distribution, preferably in consumer appliances, home products, electronics or related industries.
  • Individuals who are confident prospecting for new customers, building networks, negotiating with partners and developing long-term commercial relationships.
  • Candidates who can manage existing accounts while identifying opportunities to grow sales, improve product distribution and develop new customer segments or project channels.
  • Professionals with strong presentation and communication skills who can train partner sales teams, conduct product pitches and represent the brand at roadshows or events.
  • Individuals who are commercially analytical and comfortable reviewing sales performance, stock levels, partner profitability, pipelines and return on investment.
  • Self-motivated, organised and hands-on team players who can coordinate across sales, marketing, operations and after-sales teams to resolve issues and deliver a positive customer experience.