Social Media & Video Marketing Executive / Manager
Full job description TutorJohn Learning Centre is looking for a creative and hands-on Social Media & Video Marketing Executive / Manager to strengthen our digital presence and grow our brand. This is not purely a planning or administrative marketing position. We are looking for someone who is comfortable being hands-on with content creation — from generating ideas and planning campaigns to filming, editing, posting and analysing content performance. The ideal candidate should have a strong understanding of TikTok, Instagram Reels, Facebook and short-form video marketing, with the ability to create engaging content that connects with parents and students.
About the role TutorJohn Learning Centre is looking for a creative and hands-on Social Media & Video Marketing Executive / Manager to strengthen our digital presence and grow our brand. This is not purely a planning or administrative marketing position. We are looking for someone who is comfortable being hands-on throughout the content creation process — from generating ideas and planning campaigns to coordinating shoots, filming, editing efficiently and publishing content with a quick turnaround. The ideal candidate should have a strong understanding of TikTok, Instagram Reels, Facebook and short-form video marketing, with the ability to create engaging content that connects with parents and students.
Key responsibilities Manage and grow TutorJohn Learning Centre's social media platforms, particularly Instagram, TikTok and Facebook Develop monthly and weekly social media content calendars Generate creative content ideas relevant to parents, students and the education industry Create educational, entertaining and promotional content Keep up with current social media trends, formats, sounds and content styles Improve reach, engagement, followers, enquiries and ultimately student enrolments Maintain a consistent brand voice and visual identity across platforms Plan and produce TikTok videos, Instagram Reels and other short-form video content Film tutors, students, lessons, centre activities and educational content Develop concepts, scripts, hooks and storyboards for videos Edit short-form videos with captions, transitions, music and graphics Turn everyday activities at the centres into engaging social media content Produce tutor introductions, student testimonials, parent testimonials and centre tour videos Create educational videos featuring useful English, Mathematics, Science and examination tips Develop promotional videos for new classes, workshops and campaigns Plan and execute campaigns for new student acquisition and enrolment Market holiday workshops, examination programmes, trial lessons and new classes Support marketing activities for our learning centres and future expansion Develop campaigns around key education periods such as PSLE, examinations, school holidays and new academic year Work with the management and academic teams to identify TutorJohn's unique selling points and translate them into strong marketing content Monitor social media performance and identify which content performs best Track enquiries and leads generated from marketing campaigns Analyse reach, engagement, views, follower growth and conversion Recommend improvements based on actual performance Prepare simple monthly marketing performance reports Plan and coordinate regular video shoots involving tutors, students, lessons, centre activities and educational content Edit short-form videos efficiently using CapCut or similar software, including captions, transitions, music and graphics Produce quality social media content quickly and consistently to meet campaign timelines and respond to current trends
About you Strong in social media marketing and short-form video marketing Understands how to create content specifically for TikTok and Instagram Reels Can independently conceptualise, film, edit and publish videos Has a good eye for content, branding and storytelling Understands social media trends and what makes people stop scrolling Comfortable working with tutors, students and parents Proactive and able to generate ideas rather than waiting for instructions Good written and spoken English Can work independently while collaborating closely with the management team Comfortable with tools such as CapCut, Canva, Adobe Premiere Pro or similar content creation/editing software Previous marketing experience with a tuition centre, enrichment centre, education company or education-related business is a strong advantage Understanding of the Singapore tuition/enrichment market is a strong advantage Experience marketing to parents and students is a strong advantage Existing portfolio of TikTok/Reels/video content is a strong advantage Experience growing a brand's social media account organically is a strong advantage Knowledge of Meta/TikTok advertising and lead-generation campaigns is an advantage Diploma/Degree in Marketing, Mass Communication, Digital Media, Business, Communications or a related field is preferred Can independently conceptualise, plan shoots, film, edit and publish videos Able to edit videos efficiently in CapCut and deliver polished content within a quick turnaround time Comfortable handling regular video shoots and managing multiple pieces of content concurrently Comfortable with tools such as CapCut, Canva, Adobe Premiere Pro or similar content creation and editing software
Pay: $2,500.00 - $3,500.00 per month
Work Location: In person
Skills: Content Marketing, Social Media, Instagram Marketing, Google Analytics, Google Ads, Capcut, Digital Marketing, Meta Ads, TikTok Ads, Microsoft Office, Teamwork