Digital Product Manager Customer Portal (m/f/d) / 21536

About us

TÜV Rheinland Akademie GmbH is part of TÜV Rheinland People and Business Assurance. In the field of seminars and further education, we provide diverse training for people: through in-person events, online seminars, or Blended Learning solutions. In this way, we prepare people and companies for tomorrow.

As a Regional Marketing Specialist* (m/f/d), you will hold a key role in the marketing of seminars and further education. You will work closely with the nationwide marketing team and support the team in the implementation of seminars. Does this sound like you? Join the team!

Activities and responsibilities

• You are responsible for the strategic further development, operational operation, and continuous optimization of the Customer Portal.
• Based on market analyses, customer feedback, and internal requirements, you develop, prioritize, and manage the portal roadmap as well as all feature developments.
• In close cooperation with IT, Marketing, Sales, Operations, and the Business Fields, you ensure technical implementation, API integrations, and the connection of relevant systems such as CRM or ERP.
• Using customer tests and performance metrics such as usage rate, self-service rate, customer satisfaction, and Conversion Rate, you derive concrete optimization measures.
• You coordinate external service providers, accompany portal launches with internal communication and Change Management, and ensure compliance with data protection and GDPR requirements.

Experience and further qualifications

• Completed studies, for example in Business Administration, Wirtschaftsinformatik, or Marketing, as well as knowledge of web technologies, APIs, CMS, UX, and Analytics tools and fluent English skills
• At least five years of professional experience in digital product management, E-Commerce, or Customer Portal management – ideally in a B2B environment
• Sound understanding of customer needs, content, User Experience, and technology in order to jointly create convincing digital product experiences
• Successful development of digital self-service solutions or revenue-relevant customer experiences in a B2B context
• Strong ability in the cross-functional management of projects with IT, Marketing, Sales, and Operations as well as in cooperation with external partners