Online Marketing Manager (m/f/d)
Career at TT-Line
TT-Line is one of the leading ferry companies in the Baltic Sea, using modern ferries between Germany, Poland, Lithuania and Sweden. TT-Line carries over 1,000,000 passengers and more than 500,000 freight units annually on its 4 routes, making it the market leader in southern Sweden traffic. TT-Line currently employs around 900 people on board and in the land offices in Travemünde, Rostock, Trelleborg, Karlshamn, Świnoujście / Szczecin and Klaipėda.
To strengthen our Team, we are looking at our headquarter in Travemünde as soon as possible for a:
Online Marketing Manager (m/f/d)
As an Online Marketing Manager , you will play a key role in developing and optimizing TT-Line’s digital presence. Your focus will be on increasing our visibility in traditional and AI-powered search environments, managing our website and content management systems, and continuously improving the online customer journey—from the first search query through to a completed booking.
Your responsibilities:
Develop and implement our digital marketing strategy with a strong focus on Generative Engine Optimization (GEO), Search Engine Optimization (SEO) and Search Engine Advertising (SEA)
Continuously optimize TT-Line’s visibility across traditional search engines and AI-powered search and answer platforms
Plan, manage and optimize SEA campaigns, including budgets, targeting, bidding strategies and performance monitoring together with our external agency
Maintain, update and further develop website content using our content management system
Ensure that website content is accurate, user-focused, search-engine-friendly and aligned with the TT-Line brand
Manage and further develop our website and online booking dialogue in close collaboration with internal departments and external development partners
Analyze and optimize the end-to-end online customer journey, from initial awareness and information searches to booking and post-booking communication
Identify conversion barriers and implement measures to improve usability, customer satisfaction and booking conversion
Plan, implement and optimize digital campaigns and online marketing activities across relevant channels
Monitor website traffic, user behaviour, campaign performance and conversion funnels using web analytics and tracking tools
Prepare regular performance reports, derive actionable insights and communicate recommendations to relevant stakeholders
Independently manage cross-departmental digital projects and coordinate internal and external stakeholders
Your profile:
A degree in marketing, business administration, digital media, e-commerce or a comparable field
Relevant professional experience in online marketing, digital commerce or website management is an advantage
Sound knowledge of SEO and SEA as well as practical experience in managing and optimizing paid search campaigns
A interest in GEO, AI-powered search, generative search experiences and emerging digital discovery platforms
Experience in maintaining and developing websites using a content management system
Experience with online booking platforms, e-commerce systems or other transaction-oriented digital products
A good understanding of online customer journeys, conversion funnels and user-centred website optimization
Experience in planning, implementing and evaluating digital campaigns
Knowledge of website tracking and analytics tools, such as Google Analytics, Google Search Console or comparable platforms
Confidence in analysing traffic, campaign and user behaviour data and translating findings into concrete optimization measures
Experience in project management and in coordinating agencies, developers and internal stakeholders
A structured, proactive and results-oriented way of working
Good communication skills and the ability to explain digital topics clearly to different target groups
Very good written and spoken English skills
A high level of curiosity and enthusiasm for digital trends, new technologies and developments in online marketing
We offer:
A pleasant working atmosphere in a dynamic and international team
Flat hierarchies and short decision-making paths
A comprehensive onboarding and introductory phase
Attractive free journeys on our ferries
A varied and responsible position with the opportunity for personal and professional development
You can look forward to an interesting, varied and challenging job as well as an international environment with the opportunity to develop yourself further.
A compensation package is provided for this permanent position that is commensurate with the responsibility of this position.
Interested?
We look forward to receiving your application stating your salary expectations and your possible starting date.
TT-Line GmbH & Co. KG Personalabteilung Zum Hafenplatz 1 23570 Lübeck-Travemünde
www.ttline.com