Innovation & New Business Development Associate / Executive

Job Summary

We are looking for an entrepreneurial and commercially minded New Business Development Associate / Executive to support the identification, evaluation, and development of new business opportunities in the local market.

This role will focus on market research, strategicpartnership development*, commercial analysis, pilot-project execution, and the exploration of new products, services, channels, and business models. You will collaborate with internal cross-functional teams and external partners to turn market opportunities into scalable business initiatives.

Key Responsibilities

• Conduct market research and competitor analysis to identify emerging trends, unmet customer needs, and potential new business opportunities.
• Explore potential opportunities in areas such as digital services, mobile internet, content, fintech, e-commerce, advertising, Gaming, AI, and other relevant local business ecosystems.
• Identify, research, and evaluate potential strategic partners, including platforms, service providers, content providers, telecom operators, financial institutions, , agencies, and technology companies.
• Support the full partnership-development process, including partner mapping, outreach, meetings, business proposals, commercial discussions, onboarding, and relationship management.
• Assist in evaluating the commercial feasibility of new initiative s, including market size, target users, competitive landscape, revenue potential, costs, risks, and expected ROI.
• Support the launch and execution of pilot projects or proof-of-concept initiative s; track milestones, results, and lessons learned.
• Work closely with Product, Marketing, Operations, to ensure projects are properly aligned and executed.
• Monitor the performance of new business initiatives and partnerships; recommend optimization or scale-up plans based on results.
• Maintain an organized pipeline of potential partners, opportunities, project status, and commercial discussions.

Skills & Competencies

• Strong commercial awareness and a genuine interest in new business models, having rich resources in local.
• Ability to conduct structured market research and transform findings into practical business recommendations.
• Ability to build and maintain professional relationships with internal stakeholders and external partners.
• Comfortable preparing business proposals, presentations, commercial analyses, and reports.
• Basic understanding of business-case evaluation, including revenue models, cost structure, market sizing, profitability, and ROI.
• Strong ownership mindset; proactive, resourceful, adaptable, and willing to work in an ambiguous and fast-changing environment.
• Fluent in English and the relevant local language; Chinese language skills are a plus but not mandatory.

Education & Experience

• Bachelor degree or above in Business, Economics, Marketing, International Business, Management, or related fields.
• Fresh graduates are welcome; Candidates with 2 years above of relevant experience in business development, partnerships, consulting, strategy, sales, investment, e-commerce, telecom, or technology industries are preferred.
• Rich resources candidates are preferred , eg Extensive network of contacts , capital resources and other high level resources.

<