Digital Marketing Manager for Ubigi M/F
Transatel is a global provider of cellular connectivity solutions and the #1 aggregator of alternative mobile network operators MVNO in Europe. What if you connected the world, beyond borders? Through our consumer brand Ubigi, we offer a 100% digital connectivity experience thanks to eSIM technology, currently used by millions of travelers to stay connected in over 200 destinations worldwide. Ubigi is a mobile-first brand, structured around an optimized app/web journey allowing users to purchase, activate, and manage their connectivity in just a few clicks. We are pursuing an ambitious international growth strategy and strengthening our marketing team to further accelerate our performance.
Your mission
We are looking for a Digital Marketing Manager whose mission will be clear: sustainably increase acquisition, conversion, and revenue via our digital levers and our app. In a scale-up context, you will manage significant budgets and oversee an ecosystem of high-level agencies and partners across several countries. You are the guarantor of international marketing performance, from CPA to ROAS, from install to LTV.
- Acquisition & Paid Media (Web & App)
Define and deploy an ultra-performance-oriented international acquisition strategy: paid social, Google Ads / SEA, Apple Search Ads, display, etc.
Manage substantial media budgets with a permanent objective of reducing CPA and improving ROI.
Manage and challenge agencies within a strict performance logic.
Structure media plans: segmentation, audiences, funnel, messages, and creatives.
Ensure the regular production of high-performing, optimized creatives delivered on time (external agency and/or internal studio).
Design and analyze continuous A/B tests (creatives, targeting, landing pages, journeys).
Integrate offline levers if necessary (partnerships, DOOH, ambassadors) in consistency with digital performance objectives.
Collaborate with Influence/ UGC, Affiliation, and Operational Marketing experts for the consistency and amplification of messages and campaigns.
- App Marketing & Growth — conversion & revenue oriented
Define the international app acquisition strategy (install campaigns, retargeting, web‑to‑app).
Optimize conversion on stores via a multi‑language / multi‑country ASO strategy.
Continuously manage app acquisition campaigns and their performance (CPI, CPA, ROAS).
Collaborate with Product teams to anticipate new services and orchestrate their marketing promotion.
- Data, Attribution & Performance
Daily monitoring of key KPI evolution: acquisition, activation, ARPU, revenue, LTV.
Utilize advanced attribution tools (e.g., Wizaly) and analytics (Google Analytics, Adjust).
Work with our data analyst to create detailed dashboards and derive recommendations and action plans.
Formulate data-driven, prioritized, and directly actionable recommendations.
Define an experimentation framework: creative tests, A/B tests on the funnel, paywall optimization, segmentation, targeting.
Your profile Higher education in digital marketing.
Minimum 6 to 10 years of experience in performance marketing, ideally in an international, ecommerce and/or mobile app context.
Perfect mastery of paid media levers (Meta, Google, TikTok, Apple Search Ads).
Experience managing large media budgets with a very strong ROI culture.
Excellent data culture: KPI, optimization, testing, advanced analysis.
Comfortable with numbers and reporting tools.
Fluent English is essential.
Your qualities — what will make the difference Extremely structured analytical mind, with an obsession for optimization.
Result orientation, rigor, autonomy, and sense of priorities.
Ability to manage several high-intensity projects.
Excellent communication and coordination skills with internal/external teams.
Test‑and‑learn mentality, culture of experimentation and performance.
Entrepreneurial mindset, proactive, and business impact oriented.
Our recruitment process At Transatel, we strive to have an efficient global process in order to finalize our recruitments as quickly as possible (approximately 3 weeks). Here are the different stages of the recruitment process: First HR contact by phone
Interviews: A Manager / HR interview + one or more operational(s) or technical(s) interview(s)
An online personality test
An HR call presenting the collaboration offer in detail, followed by receipt of the offer via email
Welcome & integration process
Our benefits Salary package: fixed + individual bonus + semi-annual profit sharing and participation (can be placed in PEE or PER)
Salary committees every 6 months
Up to 2 days of teleworking, 25 days of leave + additional days offered
CSE, company restaurant on-site, advantageous health insurance, 50% Navigo reimbursement or sustainable mobility allowance
For more information, please refer to the Transatel career page: https://www.transatel.com/fr/nous-rejoindre/remuneration-et-avantages/ If you have reached the bottom of this offer, it would be a shame to submit your application later, apply now!