CRM, Marketing Automation and Loyalty Manager (Ubigi) M/F
Transatel is a global provider of cellular connectivity solutions and the #1 aggregator of alternative mobile operator MVNOs in Europe. What if you connected the world, beyond borders?
Ubigi is Transatel's consumer brand, offering a unique eSIM for simple and efficient mobile connectivity everywhere in the world.
As part of our data-driven marketing activation strategy and the launch of a loyalty program, we are recruiting a CRM Manager to lead the implementation of our Customer Data Platform (CDP) and evolve our CRM practices across all our BtoC activities.
Your mission
Reporting to the BtoC Travel Marketing Direction, you will play a key role in structuring customer data and personalizing interactions throughout the entire customer lifecycle to create value. You will be responsible for the implementation of the CDP, which will feed both marketing automation and our loyalty program (currently under design), primarily for the Ubigi Travel activity. Your main responsibilities:
- CDP (Customer Data Platform) Deployment
- Lead the CDP solution implementation project with the data, IT, and marketing teams: data source integration, configuration, testing, go-live.
- Ensure data structuring, quality, and compliance (GDPR, consents, profile unification).
- Build relevant customer segments to feed CRM campaigns and loyalty logic (in collaboration with a consulting firm).
- CRM & Marketing Automation Strategy
- Define the relational marketing program (onboarding, nurturing, upsell, retention, reactivation).
- Implement automated and personalized multichannel and multilingual campaigns via the CDP (email, push, in-app, etc.).
- Implement A/B tests and continuously improve the performance of automated scenarios.
- Loyalty Program
- Collaborate on the definition of the future loyalty program: structure, points mechanics, statuses, benefits.
- Ensure that the CDP allows for effective segmentation and activation for this program.
- Implement engagement campaigns and specific journeys for members.
- Monitor program KPIs (engagement, recurrence, customer value).
- Analysis & Reporting
- Monitor CRM KPIs (open rate, clicks, conversion, churn, LTV, etc.) and produce regular dashboards.
- Analyze customer behavior and propose concrete recommendations to optimize the experience.
- Identify key insights to refine the marketing strategy.
- Cross-functional Collaboration
- Work in close collaboration with the Data, Product, Content, IT, Acquisition, and Customer Service teams.
- Supervise or coordinate, eventually, a CRM team.
Your profile
- Master's degree (digital marketing, data marketing, business school, or equivalent).
- Minimum 3/5 years of experience in CRM and data marketing, with proven experience in the implementation or exploitation of a CDP.
- Solid understanding of marketing automation and loyalty program challenges.
- Mastery of CRM tools (e.g., Braze, Salesforce Marketing Cloud, Adobe Campaign) and/or CDP (e.g., Actito, Brevo, Hubspot…).
- In-depth knowledge of issues related to customer data (GDPR, tracking, scoring, consents, etc.).
- Fluent English is essential: you will operate in an international environment.
- Analytical mindset, business sense, rigor, and autonomy.
- Entrepreneurial spirit, capable of building and structuring in an agile environment.
Our recruitment process At Transatel, we strive to have an efficient global process in order to finalize our recruitments as quickly as possible (approximately 3 weeks). Here are the different stages of the recruitment process:
First HR contact by phone
Interviews: One Manager / HR interview + one or more operational or technical interview(s)
An online personality test
An HR call presenting the collaboration offer in detail, followed by receipt of the offer by email
Welcome & integration process
Our benefits
Salary package: fixed + individual bonus + semi-annual profit sharing and participation (can be placed in PEE or PER)
Salary committees every 6 months
Up to 2 days of teleworking, 25 days of leave + additional days offered
CSE, company restaurant on-site, advantageous health insurance, 50% Navigo reimbursement or sustainable mobility allowance
For more information, please refer to the Transatel career page: https://www.transatel.com/fr/nous-rejoindre/remuneration-et-avantages/ If you have reached the bottom of this offer, it would be a shame to submit your application later, apply now!