IoT Product Marketing Manager M/F

Transatel is a global provider of cellular connectivity solutions and the #1 aggregator of alternative mobile operators MVNO in Europe. What if you connected the world, beyond borders?

The context The IoT Marketing hub brings together 13 people across different functions: product marketing, growth, content, and events. The "Product marketing" team consists of 4 people, each in charge of a geographic region and specialized in a certain number of industries. This recruitment aims to take a new step: supporting our business development in new regions while scaling our go-to-market across different industries.

Your mission

As an IoT Product Marketing Manager at Transatel, you are the link between the product, the market, and sales. You define the positioning, messaging, and go-to-market of IoT products and offers, and you drive their execution by maintaining a short-term and long-term vision, while acting as the guarantor of operational efficiency. Your main missions will be:

• Positioning & messaging

o Build buyer personas and map the buying journeys of priority IoT segments (industries, use cases, geographies) o Define differentiating message and positioning, per persona, deployed across all touchpoints (website, content, campaigns, events)

• Go-to-market & launches

o Build and drive launch plans for offers (targets, channels, content, success indicators) in close collaboration with product, sales, and marketing o Define the most relevant distribution channels (direct, indirect sales) and the means to grow our awareness in this market

• Market knowledge & competitive intelligence

o Develop and maintain a deep understanding of the market: competitive intelligence, offer benchmarking, win/loss analyses, customer feedback o Feed back market insights and influence the roadmap by presenting your recommendations to the product development team

• Offers, pricing & packaging

o Contribute to pricing and package functionality in consistency with the value perceived by each segment and

• Sales enablement

o Create and maintain sales enablement tools: pitches, battlecards, case studies, persona-based arguments o Train sales teams on offers and support them on key opportunities, in order to adapt the discourse to prospect needs You will work closely with other team members to capitalize on their respective expertise as well as cross-functionally within the organization. Your daily interlocutors will be the sales, pre-sales, product, communication, and operational marketing teams.

Your profile

You have already accumulated at least 2 years of experience:

• In a product marketing function, in B2B, ideally in tech
• Experience in the IoT world or the mobile market is a plus

You describe yourself as:

• Curious: you like to learn every day in a highly technical environment
• The soul of a poet in a scientific head: you are a lover of the scientific approach and use it to present your recommendation in a clear and engaging manner
• Excellent communicator: You enjoy both dialoguing with internal teams and with clients. You are able to communicate in a clear and concise manner.
• Creative and pragmatic: You look for innovative ways to improve your economic results and maximize the quality of your users' experience
• Proactive and autonomous: You are capable of taking initiatives and leading projects autonomously.
• Fluent in English: you master English, both written and spoken, allowing you to work effectively in an international environment.
• Proficiency in German is a plus.

Conditions for success

At the end of your first year, your success will be measured as follows:

• Your curiosity has allowed you to quickly grasp technical subjects in a strong innovation context
• The value proposition of IoT offers is clear, differentiating, and clearly identified by your market
• Sales teams use your sales support tools daily and notice their impact on sales cycles
• Your market and win/loss analyses concretely feed the product roadmap
• You speak English on a daily basis, just as you dreamed

Our recruitment process At Transatel, we strive to have an efficient global process in order to finalize our recruitments as quickly as possible (approximately 3 weeks). Here are the different stages of the recruitment process: First contact with HR by phone

Interviews: A Manager / HR interview + one or more operational(s) or technical interview(s)

An online personality test

An HR call presenting the collaboration offer in detail, followed by receipt of it by email

Welcome & integration process

Our benefits Salary package: fixed + individual bonus + semi-annual profit sharing and participation (can be placed in PEE or PER)

Salary committees every 6 months

Up to 2 days of teleworking, 25 days of leave + gifted days

CSE, company restaurant on-site, advantageous mutual insurance, 50% Navigo reimbursement or sustainable mobility package

For more information, refer to the Transatel career page: https://www.transatel.com/fr/nous-rejoindre/remuneration-et-avantages/ If you have reached the bottom of this offer, it would be a shame to submit your application later, apply!