Customer Campaign Analyst (Revenue & Retention)

About the company

Job Description: Customer Campaign Analyst (Revenue & Retention) Position Title: Customer Campaign Manager – Revenue Growth & Lifecycle Department: Growth / Lifecycle Marketing Reports To: Head of Customer Marketing / VP of Growth Role Overview We are seeking an experienced, analytical, and data-driven Customer Campaign Manager to lead lifecycle strategies and targeted campaign initiatives aimed directly at accelerating revenue. In this role, you will own customer retention, up-sell/cross-sell programs, churn reduction, and customer lifetime value (LTV) growth. You will design, execute, and optimize multi-channel customer campaigns (email, push, in-app messaging, SMS, dynamic web, direct outreach) to maximize engagement, lower acquisition/retention costs, and scale predictable recurring revenue. Key Responsibilities

Your tasks

1. Revenue & Strategy Execution

•Drive Expansion Revenue: Design end-to-end lifecycle campaigns (onboarding, feature adoption, up-sell, cross-sell, renewal, win-back) structured around specific revenue targets. •Segmentation & Personalization: Leverage CRM data and customer analytics to build behavioral target segments, delivering personalized messaging that converts existing users into higher-value accounts. •Churn Prevention: Monitor lifecycle health indicators to deploy proactive retention campaigns, mitigating revenue loss and extending customer LTV.

1. Campaign Planning & Execution

•Omnichannel Delivery: Build, launch, and manage multi-channel automated drip sequences and promotional campaigns utilizing marketing automation platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud/Pardot, Marketo). •Experimentation & Optimization: Establish structured A/B and multivariate testing programs across copy, creative, audience splits, and send-time optimizations to increase conversion rates. •Budget & Resource Management: Manage allocated campaign budgets to achieve maximum ROI and optimal cost per expansion/retention metric.

1. Cross-Functional Collaboration & Analytics

•Alignment with Sales & Success: Collaborate with Customer Success, Sales/Account Management, and Product teams to align campaign offers with product features and account-management workflows. •Performance Reporting: Track, analyze, and present key campaign revenue metrics (ARR/MRR impact, conversion rates, open/click-through rates, retention rates, incremental revenue) to senior stakeholders. Required Qualifications •Experience: 3–5+ years of experience in Customer Marketing, Lifecycle Marketing, or Campaign Management with a demonstrated track record of directly driving revenue or ARR growth. •Technical Proficiency: Hands-on expertise with enterprise CRM tools (e.g., Salesforce, HubSpot) and Marketing Automation Software (e.g., Braze, Marketo, Customer.io, Klaviyo). •Data & Analytics: Deep experience using analytics tools (e.g., Mixpanel, Amplitude, Tableau, Google Analytics) to segment audiences and measure campaign performance.

Requirements

1. Experience: 3–5+ years of experience in Customer Marketing, Lifecycle Marketing, or Campaign Management with a demonstrated track record of directly driving revenue or ARR growth.
2. Technical Proficiency: Hands-on expertise with enterprise CRM tools (e.g., Salesforce, HubSpot) and Marketing Automation Software (e.g., Braze, Marketo, Customer.io, Klaviyo).
3. Data & Analytics: Deep experience using analytics tools (e.g., Mixpanel, Amplitude, Tableau, Google Analytics) to segment audiences and measure campaign performance.
4. Skills: Strong copywriting, funnel optimization, cohort analysis, and project management skills
5. Experience in SaaS, Subscription, E-commerce, or B2B/B2C high-growth digital environments.
6. Knowledge of SQL or HTML/CSS for template customization and advanced querying.
7. Experience running account-based expansion programs or localized targeted campaigns.