Senior E-Commerce Manager (Hybrid) London - 12 Month FTC

Introduction

About tonies:

tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

Overview

At tonies®, we’re on a mission to transform how children experience stories, music, and learning —creating magical screen-free experiences that families love. As we continue to scale across the UK, we’re looking for an exceptional Senior Ecommerce Manager to take ownership of our UK Direct-to-Consumer channel (web & app) during a pivotal 12-month fixed term contract.

This is a rare opportunity to step into a highly strategic, commercially critical leadership role at one of the world’s fastest-growing children’s brands.

Your tasks and responsibilities will include:

You’ll own the strategy, trading performance, and long-term growth of the UK DTC business shaping how tonies shows up digitally, driving sustainable revenue and margin growth, and ensuring our web & app ecosystem plays a leading role in our broader UK commercial strategy. You will lead the UK DTC channel as a true business owner, balancing short-term commercial performance with long-term customer and brand value.

Drive Commercial Performance

Own UK DTC revenue and trading performance across web & app

Lead weekly, monthly, and peak trading reviews, forecasting, and reporting

Set promotional strategy in partnership with the UK Marketing Director and ensuring guardrails are set across pricing, product, and campaign timing

Define and optimise CRO priorities to improve conversion, AOV, and customer value

Lead category forecasting, scenario planning, and capacity forecasting with Operations

Lead Cross-Functionally:

Partner closely with Retail, Marketplaces, Finance, Product, Global Digital, and Brand teams

Lead and develop 1 direct report (Ecommerce Manager) driving high standards and strong execution

Use customer reviews and insights strategically to improve growth and customer experience

Your profile

What we are looking for:

This role is ideal for a highly commercial ecommerce leader who thrives at both strategic and operational altitude.

You’ll likely bring:

Extensive experience in senior ecommerce or digital commerce roles

Proven ownership of ecommerce channels generating £25M+ revenue

Strong commercial and strategic thinking, with the ability to balance immediate trade with long-term brand growth

Deep expertise across ecommerce ecosystems: web, app, UX, CRO, CRM

Strong forecasting, P&L, scenario planning, and capacity planning experience

Experience leading cross-functional teams across marketing, retail, marketplaces, product, and operations

Exceptional communication and stakeholder management skills

Confidence operating at pace in a dynamic, fast-growth business