Head of Sales

Company Description TOFA Limited is an electrical engineering firm that delivers professional and cost-effective power generation, transmission, and distribution services. The company provides engineering consultancy, electrical systems design, and power system repairs and upgrades for public and private corporations, as well as commercial and industrial clients. TOFA’s portfolio covers the full lifecycle of power projects, including planning, design, execution, and operations of generating stations, transmission lines, substations, and distribution networks. With over 30 years of experience and roots in a parent company established in Lebanon in 1986, TOFA has managed power plants and distribution systems serving thousands of accounts. Its combination of technical expertise, deep understanding of client energy needs, and use of advanced technologies positions TOFA as a trusted partner for long-term business growth. Role Description The Head of Sales will lead TOFA’s sales function, with responsibility for developing and executing sales strategies that drive revenue growth and expand market presence in the power generation and electrical engineering sectors. This full-time, on-site role based in Lagos State, Nigeria involves managing key client relationships, overseeing account management activities, and identifying new business opportunities with public, private, commercial, and industrial customers. The Head of Sales will set sales targets, monitor performance, and guide the sales team through coaching, pipeline reviews, and regular performance assessments. Day-to-day tasks include preparing proposals, leading contract negotiations, collaborating with engineering and operations teams to align solutions with client needs, and ensuring accurate sales forecasting and reporting. The role also requires staying informed about industry trends, competitor activities, and regulatory developments to support strategic decision-making and sustainable growth. Qualifications

• Candidates should possess strong Sales and Sales Management skills to drive new business, manage the sales cycle, and achieve revenue targets.
• Candidates should possess solid Account Management capabilities to build long-term client relationships and ensure high levels of customer satisfaction.
• Candidates should possess robust Team Management experience to lead, mentor, and develop a high-performing sales team.
• Candidates should possess well-developed Analytical Skills to interpret market data, forecast sales, and support data-driven decisions.
• Bachelor’s degree in Business, Engineering, Marketing, or a related field; an advanced degree or relevant professional certifications are an advantage.
• Proven experience in sales leadership roles within power generation, electrical engineering, or related infrastructure sectors is highly beneficial.
• Strong negotiation, communication, and presentation skills, with the ability to engage stakeholders at all levels.
• Demonstrated ability to work on-site in a dynamic environment, manage multiple priorities, and collaborate effectively across technical

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