Paid Social Manager

⌘ About Timeleft

Timeleft is a social app that brings strangers together. We match people into groups of 6 and send them to restaurants, cafés, and bars for dinners, drinks, coffees, and runs. Every week, 150,000+ people use Timeleft across 200+ cities in 52 countries. We're 100 employees and growing fast.

Our product only works if people book. That makes paid social the engine: Meta, TikTok, YouTube, Snap — all live, all scaling, all competing for the next install and the next dinner. The Lead owns the strategy; we need someone in the cockpit every day making the accounts perform, bringing tests to the table, and pushing each platform harder. That's where you come in.

⌘ About The Role

The Paid Social Manager is the hands-on operator inside our paid acquisition function. You sit in Ads Manager daily, run performance across Meta and non-Meta channels, and work closely with the Paid Social Lead to scale what works and kill what doesn't. You don't just execute — you bring hypotheses, design tests, brief creative, and help shape where we spend next. Reports to the Paid Social Lead.

⌘ Key Responsibilities

Run day-to-day performance across our paid social accounts. Ads Manager, campaign structure, budgets, bidding, creative rotation, kill rules

Support scaling across Meta, TikTok, YouTube and Snapchat (+ others). Push each platform harder against the Lead's strategy and contribute to the exploration of what to open next

Bring hypotheses and bets to the Lead. Not just execute the plan; help shape it

Test structurally. Design tests, ship them, read the results, iterate. Never spray and pray

Work with the creative strategist on creative bets. Persona-coded, hook-clear, format-native briefs to the Content Studio

Bring AI into how you work. LLMs and automation to compress reporting, brief generation, keyword research, and repetitive tasks

Weekly performance review with the Lead. Diagnose the numbers, name what changed, propose the next move

Contribute to our operating playbook. If you find a better way to run something, write it down

⌘ About You

Hands-on paid social operator , in Ads Manager every day in your current role. Not supervising, actually doing

Deep Meta experience at material spend levels, ideally at a consumer subscription or consumer-app business

Real depth on at least one of YouTube, TikTok, or Snapchat. Not "we tested it once". You have run these platforms as a primary channel and know what makes them work

Process-oriented. You have a documented way of running your accounts and can explain it. You find and remove your own bottlenecks

AI-native. LLMs and automation are part of how you already work. You can name three ways AI has compressed your workflow in the last six months

Testing discipline. You can walk us through three tests you designed, ran, and drew a clear conclusion from

Creative sensibility. You brief creative that lands. You know why a hook works and why a hook does not

Collaborative. You bring your Lead into decisions, you push back when the strategy needs pushing back on, you do not operate in silence

You bring bets. You do not just execute the brief; you have hypotheses and you want the room to test them

Experience across funnels. App-install and web. You have run both and know where they behave differently.

⌘ What This Role Is NOT

Not a Lead role. The Lead owns strategy, the auction end to end, and the channel budget. You run the accounts against that strategy and bring bets into the mix

Not a Meta-only role. You will be pushing TikTok, YouTube and Snap alongside Meta. If you only want to run Meta, this is not the seat

Not a strategy-only role. You are hands-on in Ads Manager every day

Not a people-management role. IC shape

⌘ What's In It For You

Real scaling ground across Meta, TikTok, YouTube and Snap. All four are live; your job is to make them bigger

Space to bring your own hypotheses and bets. You are not just executing a plan

Close partnership with the creative strategist on where creative goes next

A team that runs on evidence, not vibes. We optimise to truth, not platform-reported metrics

Direct line to the Paid Social Lead and exposure to the wider marketing team

Competitive base, equity, and standard Timeleft benefits, including the Timeleft dinners themselves

⌘ Expected Outcomes

At 3 months:

You own day-to-day performance across the Meta account under the Lead's strategy

You are contributing meaningfully to scale on TikTok, YouTube and Snap

Your AI-augmented workflow is running: reporting, brief generation, and repetitive tasks are compressed

Weekly performance readouts with the Lead are humming; you diagnose the numbers rather than narrating activity

Creative briefs to the Content Studio are landing to spec

At 6 months:

Material scale progression on at least one of TikTok, YouTube or Snap

You are shipping structural tests weekly with documented learnings

Hypotheses and bets you have brought to the Lead are landing in the roadmap

The Lead can rely on you to run performance while they focus on the next thing

The operating playbook for paid social has your fingerprints on it

⌘ Recruitment Process

Introduction Interview (30 min) with Talent Acquisition Lead

Business Interview (30 min) with Paid Social Lead. Deep dive on Meta experience, non-Meta channels, testing discipline, and AI use

Case Study (take-home, ~3 hours) : a realistic Timeleft scenario across Meta and at least one non-Meta channel

Final Interview - Case Study Debrief (60 min) with Paid Social Lead and VP Marketing

We might ask for references.