Key Account Manager (Modern Trade)

Key Account Manager – Modern Trade (FMCG), Singapore

About the role Our client, an established FMCG company, is looking for a commercially driven Key Account Manager to own and grow its business with major modern trade retailers in Singapore. You will lead the full account plan for your customers, from joint business planning and negotiations to performance reviews.

Key responsibilities

• Own the annual account plans for key modern trade customers, delivering sales, distribution, share and profitability targets.
• Lead the joint business planning process with retail partners, building win-win growth plans based on shopper and category insights.
• Negotiate annual trading terms, listing fees, pricing and promotional investment to achieve the best commercial outcomes.
• Plan, execute and evaluate promotional calendars, making sure trade spend is used efficiently and delivers a measurable ROI.
• Make in-store execution excellent, including secondary displays, planogram compliance, new product launches and activations.
• Track sell-in and sell-out performance, stock levels and forecast accuracy, and take corrective action when needed.
• Work closely with marketing, trade marketing, supply chain and finance teams on launches, campaigns and smooth customer service.
• Monitor competitor activity, pricing and market trends to find growth opportunities and respond to threats.
• Prepare and present monthly and quarterly business reviews to senior management and retail buyers.

Requirements

• Degree in Business, Marketing or a related field.
• At least 4–6 years of FMCG sales experience, including at least 2–3 years in key account management.
• A strong track record with Singapore modern trade customers such as FairPrice, Sheng Siong, Cold Storage, Giant or Don Don Donki.
• Proven negotiation skills and confidence in leading annual trading-term discussions.
• Hands-on experience with trade spend management, promotion planning and post-promotion analysis.
• Strong analytical skills, with the ability to turn sell-out, Nielsen or retailer data into clear actions.
• A good understanding of category management, retail operations and supply chain processes.
• Advanced Excel and PowerPoint; experience with Power BI or similar tools is an advantage.
• A proactive, results-focused team player who builds strong relationships both internally and with customers.

How to Apply If you have a background in FMCG key account management and are ready for yournext career step, we’d like to hear from you. Please click APPLY NOW or email an updated copy of your resume to charlotte@thirtyone.com.sg

EA License No: 11C2798 EA Personnel No: R1104533 EA Personnel Name: Charlotte Bock