Marketing Executive (In house)

Therapin is looking for a Marketing Executive who can combine content creation, brand storytelling, community building, performance marketing and SEO to drive business growth. Key responsibilities Brand & Social Media:  Manage Therapin’s social content, especially Instagram Stories, create authentic behind-the-scenes, educational, event and community content.

On-Camera & Events:  Act as a  brand spokesperson and on-camera personality , representing Therapin at events, workshops, activations and pop-ups.

Performance Marketing:  Develop and test creative strategies for  Meta and TikTok ads , using metrics such as CTR, CPC, ROAS, CAC and conversion rate to improve performance.

Creative Strategy:  Research customer personas, pain points, motivations and objections, then develop  hooks, messaging, offers, ad concepts and creative briefs .

Content Production:  Brief and collaborate with UGC creators, videographers, editors, photographers and designers, while also appearing in selected content.

SEO & Education:  Plan and write  SEO blogs, buying guides, comparison pages, listicles, educational resources and landing pages .

Growth Focus:  Ensure every piece of content has a clear purpose such as building trust, educating customers, strengthening the brand or generating revenue .