Social Media Strategist / Content Lead
About The Story People
The Story People is a creative agency under The People Group, specialising in brand storytelling, digital content, and social media strategy for companies across Singapore. We operate on a flexible swarm team model — assembling the right talent around each client's specific needs to deliver sharp, purposeful creative work.
We are currently building a dedicated team for a significant government social media management contract and are looking for a Social Media Strategist and Content Lead to anchor this engagement.
The Role
You will be the strategic and creative engine behind a high-profile government social media account. Working alongside the Creative Director and Account Director, you will own the content strategy, editorial calendar, and platform performance across six platforms — Facebook, Instagram, TikTok, YouTube, X, and WhatsApp.
This is not a junior execution role. We need someone who can think strategically, write compellingly, brief creatives effectively, and present performance data with confidence to senior government stakeholders.
What You'll Be Doing
- Lead the development of monthly content calendars on a rolling 3-month basis, covering all platforms and content formats
- Drive content strategy and ensure all output is aligned to the client's communications objectives and public health mandate
- Brief and oversee creative production — carousels, short-form videos, motion graphics, static posts — and ensure platform specifications are met across all formats
- Monitor social media trends actively and recommend reactive content opportunities in a timely manner
- Write and review copy across all post formats and platforms, maintaining a consistent and appropriate brand voice
- Manage the content approval workflow with government stakeholders — coordinating feedback rounds, revisions, and sign-offs
- Produce monthly performance reports covering engagement metrics, top and bottom performing posts, audience demographics, month-on-month comparisons, and actionable recommendations
- Contribute to year-end review reports and present findings to senior management
- Support the development of an editable design template system for client in-house use
- Coordinate with the production team on video shoots — talent briefs, platform adaptations, and delivery timelines
What We're Looking For
- Minimum 4 years of experience in social media strategy, content marketing, or digital communications — agency experience strongly preferred
- Proven track record managing multi-platform social media accounts at an organisational or brand level
- Strong copywriting skills in English across different tones and formats — from educational and informative to conversational and campaign-led
- Experience working with or producing content for government agencies, statutory boards, or public sector organisations is a strong advantage
- Comfortable presenting strategy and performance data to senior stakeholders
- Hands-on experience with social media management and analytics tools (Meta Business Suite, TikTok for Business, YouTube Studio, or equivalents)
- Strong understanding of platform-specific content formats, audience behaviour, and algorithm trends
- Ability to manage multiple workstreams simultaneously with tight deadlines and structured approval processes
- Singapore-based and available for on-site meetings and production coordination as required
Bonus Points
- Experience handling content for Political Office Holders or ministerial communications
- Background in healthcare, public health, or government communications
- Familiarity with short-form video production workflows and briefing videographers
- Existing network of production contacts in Singapore
Why Join This Project
- Work on a nationally visible government health communications mandate
- Collaborate with an experienced creative director and account lead
- Competitive contract remuneration commensurate with experience
- Genuine creative latitude within a structured government brief