Marketing Manager

MARKETING STRATEGY — Strategizing for Brand Growth

• Plan and drive Brand and Marketing strategies in alignment with company goals
• Analyze markets, competitors, and consumer behavior to develop strategies
• Define Marketing Direction and plan operations to achieve tangible results
• Monitor Performance and adjust strategies to suit market situations

PRODUCT STRATEGY — Creating products that meet market needs

• Oversee and develop assigned product groups from Product Concept, Positioning, Naming, Pricing, and Product Portfolio
• Develop Product Story and customer experience in alignment with the Brand
• Plan and manage Product Launch
• Define Go-to-Market Strategy for new products
• Work with relevant teams to drive products to success

BRAND MANAGEMENT — Building brand identity

• Oversee and develop Brand Direction to be clear and strong
• Develop Product Story, Packaging, and Customer Experience
• Create Brand consistency across all Touchpoints
• Look for opportunities to create differentiation and add value to the brand

CAMPAIGN & DIGITAL MARKETING — Turning strategy into Campaigns

• Plan and manage both Online and Offline Marketing Campaigns
• Oversee the overview of Social Media, Content, PR, and E-commerce Marketing
• Work with the Creative team and relevant teams to create outstanding Campaigns
• Monitor and analyze the results of each Campaign to further develop work

CROSS-FUNCTIONAL COLLABORATION — Working with diverse teams

• Work with Coffee, Sales, Creative, E-commerce teams, and related departments
• Connect Marketing perspectives with Product and Business
• Manage Projects and coordinate multiple parties to move in the same direction

DATA & PERFORMANCE — Deciding with Data

• Monitor, analyze, and evaluate the performance of products and Marketing Campaigns
• Prepare Reports and present Insights along with recommendations to executives
• Use data to continuously improve strategies and increase the efficiency of products and Campaigns

TEAM & BUDGET — Managing both budget and team

• Plan and manage the Marketing Budget for maximum efficiency
• Develop and manage the Marketing team to reach their potential

Qualifications:

• Bachelor's degree or higher in Marketing, Business Administration, Communication Arts, or related fields
• At least 5 years of experience in Marketing, Brand Management, or Product Marketing, including team management experience
• Experience in Food & Beverage, FMCG, Retail, or Consumer Brand businesses will be given special consideration
• Understanding of Branding, Consumer Insights, Product Strategy, and Digital Marketing
• Creative thinking with analytical, planning, and project management skills
• Ability to work with multiple teams and communicate well in English