General Sales Manager

The Solution AutoWest Londonreedpublished 11/12/2026
Must-have:SeniorLead

General Sales Manager - West London

Franchised Motor Dealership

General Sales Manager

West London

Package: £65,000 Basic Salary OTE £90,000 - £105,000+ Company Car | Pension | Benefits Package

The Opportunity

An exceptional opportunity has arisen for an experienced General Sales Manager to join one of the UK's most prestigious and technologically advanced automotive retail operations.

This flagship dealership delivers in excess of 3,000 vehicle sales annually and represents one of the most successful retail businesses within its dealer group. With significant investment in facilities, technology, and customer experience, the business is seeking a dynamic leader capable of driving performance, developing talent, and maintaining its position as a market-leading operation.

The Role

Reporting directly to senior leadership, you will be responsible for the overall performance of the sales division, leading a large team of Sales Managers, Business Managers and Sales Executives.

Key responsibilities include:

  • Driving new and used vehicle sales performance across the business
  • Managing and developing a high-performing sales management team
  • Delivering profitability across vehicle, finance, insurance and ancillary revenue streams
  • Monitoring and improving sales processes, conversion rates and customer journey performance
  • Implementing effective stock management strategies
  • Ensuring exceptional customer satisfaction and retention levels
  • Recruiting, coaching and developing future leaders within the business
  • Leading by example and creating a culture of accountability, energy and success

The Person

We are keen to speak with ambitious automotive retail professionals who can demonstrate:

  • Previous experience as a General Sales Manager or an exceptional Sales Manager ready to step up
  • A strong track record of delivering sales volume, profitability and team performance
  • Experience managing large teams within a franchised dealership environment
  • Commercial acumen with a data-driven approach to decision making
  • Outstanding leadership, coaching and communication skills
  • The ability to motivate, inspire and drive a winning culture
  • High levels of professionalism, integrity and customer focus

What's On Offer

  • Basic salary of up to £65,000
  • Realistic OTE of £90,000 - £105,000
  • Company vehicle
  • Excellent benefits package
  • Career progression within a highly successful automotive group
  • The opportunity to lead one of the UK's premier dealership operations

If you're an ambitious automotive sales leader looking to make your mark within a high-performing business, we'd love to hear from you.

Apply with your CV and we will be in touch to get the process started.

Who are you applying to?

The Solution Automotive Recruitment have been placing candidates into the UK Motor Trade since 1999. We have a fantastic relationship with all our clients and candidates across the country, many very long standing relationships. If you are skilled and experienced Automotive candidate, we want to hear from you and rest assured, you'll be dealing with a person, not just a consultant!

Unfortunately due to the volume of applications we get, we can only respond to the candidates who match the criteria set for this vacancy. We will retain your CV on our database and make contact as and when suitable vacancies arise. We will NEVER send your CV anywhere without your permission