Commercial & Marketing Manager
Must-have:Principal
Identify new revenue opportunities including sponsorships, corporate functions, themed events and partnerships.
Monitor competitor activity and recommend pricing, promotions and positioning strategies.
Manage all digital marketing campaigns. - Coordinate creative content production including photography and video
Plan and execute a structured annual calendar including:
- Major sporting events
- Live entertainment
- Corporate networking evenings
- Food festivals & Product launches
- Holiday promotions & Community events.
Develop business relationships with:
- Corporates, Embassies, NGOs, Sports clubs, Universities.
- Professional associations
- Community organisations
Oversee:
- Instagram, Facebook, TikTok.
- Google Business Profile
- Website updates
Ensure content reflects:
- Authentic Kenyan cuisine, Live sports experience, Customer atmosphere , Staff culture & Events
Monitor online reputation and respond to customer reviews promptly.
Prepare monthly management reports covering:
- Revenue performance
- Campaign performance
- Event profitability
- Customer acquisition
- Customer retention
- Social media performance
- Corporate sales pipeline
- Market intelligence
- Provide recommendations supported by data.