Ecommerce and Marketing Executive

Primary Responsibilities

1. Create new product listings across e-commerce platforms and company websites, including:

• Taking and editing product photographs
• Writing engaging product descriptions
• Setting product specifications and pricing
• Ensuring listings are accurate and SEO-friendly

1. Maintain and update existing product listings, including:

• Updating product images, descriptions and specifications
• Price monitoring and adjustments
• Stock status updates
• Correcting listing errors and improving content

1. Manage marketplace campaigns (1–2 campaigns per month) on platforms such as Lazada, Shopee and other marketplaces by:

• Preparing promotional listings
• Setting campaign prices
• Creating vouchers, bundles and promotional mechanics
• Monitoring campaign performance

1. Plan and execute marketing campaigns for The Liquor Shop and The Whisky Shop, including:

• Seasonal promotions
• New product launches
• Festive campaigns
• Clearance sales
• Customer engagement initiatives

1. Create marketing content, including:

• Taking and editing product photos and videos
• Designing promotional posters, banners and digital marketing materials
• Writing marketing copy for websites, marketplaces and social media
• Creating and scheduling social media content

1. Assist in organising and promoting whisky, spirits and wine masterclasses, tasting events and roadshows, including:

• Assisting in creating event pages and promotional materials
• Helping manage registrations and attendee communications
• Assisting with post-event follow-up

1. Conduct market and competitor research, including:

• Competitor price checks
• Promotion monitoring
• Product trend analysis
• Recommending pricing and campaign strategies

1. Monitor sales and campaign performance by:

• Tracking sales results
• Reviewing campaign effectiveness
• Preparing basic sales and marketing reports
• Recommending improvements based on data

1. Perform other ad hoc duties related to sales, marketing, e-commerce and business operations as assigned.