Marketing Officer,,

Marketing Officer

Location: Fufuo, Ashanti Region -Ghana

Employment Type: Full Time

Industry: Food & Beverages/ Agriculture

Job Summary:

The reliable Marketing Officer will be strategic, creates with purpose, and genuinely understands what moves people from curious to loyal customers. You will be the voice of the company in the market, across digital platforms, with our trade partners, and at every touchpoint where our brand shows up.

You will be right in the middle of things, working closely with the Managing Director and the operations team to help us make smarter decisions as we grow.

Key Responsibilities:

Social Media & Content Creation

• Own and grow our presence on Instagram, Facebook, TikTok, and LinkedIn
• Create scroll-stopping content: photos, short videos, reels, stories, and captions that feel premium and authentic

• Develop and execute a monthly content calendar that keeps our brand consistent and our audience engaged
• Shoot and edit on-farm and behind-the-scenes content that brings our story to life

• Monitor comments, DMs, and engagement, and respond in a way that builds community

Brand Building & Storytelling

• Translate our farm-to-door story into compelling narratives across all channels
• Ensure our visual identity and brand voice stay consistent everywhere, from packaging inserts to Instagram grids

• Develop and manage relationships with food bloggers, chefs, and influencers who align with our values
• Identify and build a chef ambassador programme that showcases in professional kitchens

B2B & Trade Marketing

• Support outreach to restaurants, hotels, caterers, and corporate buyers through targeted LinkedIn and WhatsApp campaigns
• Prepare sales-enabling materials: product brochures, price lists, pitch decks, and sample kits

• Represent the company at food events, trade fairs, and market activations
• Build and manage a WhatsApp broadcast channel for customer updates, promotions, and new product launches

Campaigns & Growth

• Plan and execute paid social media campaigns on Meta and TikTok to drive brand awareness and orders
• Track campaign performance and report on key metrics: reach, engagement, conversions, and cost per result

• Run seasonal and promotional campaigns tied to key moments in the year
• Identify growth opportunities and bring fresh ideas to the table regularly

Customer Experience & Retention

• Work with operations to ensure the customer experience, from order to delivery, reflects the company’s brand promise
• Develop loyalty initiatives and referral programmes to keep customers coming back

• Collect and use customer feedback to sharpen our messaging and improve our offering

Required Skills and Qualifications

• A degree or HND in Marketing, Communications, Business, or a related field
• 2 to 4 years of marketing experience, ideally in food, FMCG, hospitality, or a consumer brand

• Proven track record of managing social media accounts that actually grew
• Strong content creation skills: you can shoot, edit, write, and design to a professional standard

• Familiarity with Meta Business Suite, TikTok for Business, Canva, and basic analytics tools
• Experience running paid social campaigns is a strong advantage

• Understanding of the Ghanaian market, especially the premium food and hospitality sector

Benefits

• Competitive Salary
• Accommodation would be provided

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