Regional Marketing manager role with European listedhome appliances MNC

Minimum of 5 years of relevant marketing experience, preferably with experience managing a premium or international brand in Singapore. Experience in premium appliances, luxury lifestyle, interior design, kitchen, furniture, property or other high-end consumer brands would be an advantage but this is not a must. Strong understanding of the Singapore market and premium consumer segment is preferred Our client is a renowned European listed MNC in the luxury home appliance sector. The co is a well-known household name and an established market leader in its field. Regarding the office location, it is in a building 2 bus stops from Tiong Bahru MRT station. Employees work 100% in the office. As the firm continues to expand its presence in Southeast Asia, it is seeking an experienced and commercially driven Marketing Manager to lead business development, strengthen customer relationships, and drive sustainable growth within the premium residential and project market. You will be responsible for expanding the firm’s market presence across SEA by developing strong relationships with architects, interior designers, kitchen studios, property developers, premium retailers, homeowners and strategic business partners. This role requires an entrepreneurial mindset, strong commercial acumen, and a passion for delivering an exceptional luxury customer experience. Key Responsibilities

• Develop and execute the marketing strategy in alignment with the firm’s global brand direction and local business objectives.
• Implement and uphold the firm’s brand style guide, ensuring consistency and a premium brand image across all customer touchpoints.
• Plan and manage integrated marketing campaigns across digital, social media, email, public relations, events, partnerships and traditional media.
• Create and oversee high-quality marketing content, advertising materials, social media content and promotional campaigns.
• Manage SEO, digital marketing and website optimisation, working closely with the Managing Director, Sales team and relevant partners.
• Lead public relations and media activities, including media relations, brand collaborations and partnership opportunities.
• Plan and manage the annual marketing calendar and budget, ensuring effective allocation of marketing spend.
• Measure campaign performance, ROI, lead generation and marketing effectiveness, and provide regular reports and recommendations to management.
• Monitor market trends, competitors, customer insights and industry developments to identify new marketing opportunities.
• Generate qualified leads and support the Sales team in customer acquisition and business development initiatives.
• Develop strategic partnerships, collaborations and promotional tie-ups that strengthen brand awareness and reach the appropriate target audience.
• Work closely with the firm on brand assets, product catalogues, campaigns and marketing initiatives.
• Maintain the firm’s showroom in accordance with premium visual merchandising and brand standards, ensuring an excellent customer experience.
• Plan and coordinate showroom events, product launches, partner events and customer engagement activities.
• Support and oversee showroom customer experience, including walk-in customers and customer enquiries.
• Supervise and guide showroom staff to maintain high standards of presentation, product knowledge and customer service.
• Coordinate product and brand training for business partners, together with the Sales team and in- house chef where appropriate.

Key Requirements

• Bachelor's Degree in Marketing, Communications, Business or a related discipline, or equivalent relevant experience.
• Minimum 5 years of relevant marketing experience, preferably with experience managing a premium or international brand in Singapore.
• Prior product marketing experience is essential.
• Experience in premium appliances, luxury lifestyle, interior design, kitchen, furniture, property or other high-end consumer brands would be an advantage, but this is not a must.
• Strong understanding of the Singapore market and premium consumer segment is preferred
• Proven experience in digital marketing, social media, content creation, public relations, events and lead generation.
• Strong knowledge of SEO, digital advertising and marketing analytics, with the ability to use data to improve marketing performance.

•Experience managing marketing budgets, campaigns and ROI measurement.

• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator and/or Premiere Pro) is an advantage.
• Basic photography and videography capabilities are advantageous.
• Excellent written and spoken English, with strong copywriting, presentation and communication skills.
• Strong interpersonal and relationship-building skills, with the ability to work effectively with management, Sales, HQ, business partners, agencies and customers.

•Creative, commercially minded and able to balance brand building with lead generation and sales objectives.

• Hands-on, proactive and comfortable working independently in a lean team environment.
• Polished and professional demeanour with the ability to represent a premium brand.

Selling pts: The co is a globally listed MNC with a renowned brand name in the home appliance sector For this role, it offers exposure to covering Thailand and Vietnam besides Singapore.

To apply, pl send your cv in word doc to resume@cap-cg.com. Please also include your current salary, expected salary, and notice period in your CV. We regret to inform you that only shortlisted candidates will be notified. Posted by: CAP Consulting (EA license: 14C7175) Caroline Poh (EA Registration: R1105649) Date Posted – 23 Aug 2026