Digital Marketing Executive

Company Overview

The Branding Co. helps businesses and professionals boost their digital presence and brand visibility to attract more customers or job opportunities. They provide marketing strategy, content creation, and branding services to build strong personal and business brands.

Job Summary

The Digital Marketing Executive will plan and execute digital campaigns focused on social media to increase client visibility and credibility. This role involves managing content, analyzing performance, coordinating teams, and improving engagement and lead generation.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media platforms to enhance client brand visibility and engagement
• Set up, manage, and optimize ad hoc Meta ads campaigns to drive targeted traffic and conversions
• Coordinate effectively with internal teams and external stakeholders to align marketing efforts with client goals
• Manage daily social media outreach and engagement by responding promptly to inbound messages and interactions
• Monitor and analyze campaign performance metrics using web analytics tools to refine marketing strategies
• Collaborate with design teams to ensure branding consistency and support content creation efforts
• Manage multiple projects simultaneously while meeting deadlines and maintaining high-quality outputs
• Contribute ideas to improve digital content, audience engagement, and lead generation across channels

Preferred competencies and qualifications

• Diploma or degree in Marketing, Communications, Business, or related fields, or equivalent practical experience
• Experience in social media marketing, content creation, and personal branding marketing
• Familiarity with basic design tools and current digital marketing trends