manager, marketing

As our Marketing Manager, youll lead the day-to-day operation of the Marketing Department and help turn our larger brand strategy into clear, creative, and measurable marketing plans.

Primary Responsibilities:

• Manage the Marketing Departments day-to-day priorities, workflow, budget, and performance reporting.
• Work closely with the Brand Advisor to turn The Atlas Hotels overall brand strategy into clear, actionable marketing plans.
• Lead digital marketing initiatives through our direct-booking platforms and website partner, including SEO, retargeting, cart abandonment, and direct-booking campaigns.
• Monitor campaign performance, return on investment, website conversion, and opportunities to increase direct bookings.
• Lead the day-to-day content strategy and social media direction for The Atlas Hotel, including paid social advertising, influencer partnerships, media opportunities, and strategic collaborations.
• Plan and provide creative direction for third-party professional photography, video, and other content projects.
• Ensure all marketing materials and guest touchpoints consistently reflect The Atlas Hotels brand standards.

Qualifications

• 3+ years of marketing experience, including experience leading projects, campaigns, people, or external partners.
• Post-secondary education in Marketing, Communications, Business, Hospitality, or a related field is preferred.
• Experience in hospitality, tourism, Food and Beverage, or experience-based marketing is considered an asset.
• Strong knowledge of digital marketing, social media, content planning, email marketing, and campaign reporting.
• Familiarity with platforms such as Revinate, Meta Ads Manager, Google Analytics, Canva, Sprout Social, and website content-management systems is also considered an asset.
• Experience managing budgets, priorities, timelines, and multiple projects at once.
• Flexible to occasionally support hotel events, campaigns, photoshoots, or initiatives outside regular office hours.