Senior Integrated Marketing Lead - บริษัท BeGifted เกษรอัมรินทร์ BTS ชิดลม

Your tasks

1. Marketing Strategy & Campaign Execution

• Translate business and marketing strategies into actionable campaign plans, channel plans, content plans, timelines, and deliverables.
• Execute integrated marketing campaigns across BeGifted’s products and services.
• Develop campaign concepts, communication approaches, audience strategies, and tactics aligned with business objectives.
• Drive initiatives from strategy through creative development, launch, measurement, and optimization.

1. Paid Media & Performance Marketing

• Oversee and monitor paid media activities across relevant platforms, including Meta, Google, TikTok, and other digital channels.
• Monitor media spend, lead volume, lead quality, CPL, conversion performance, and other relevant KPIs.
• Review targeting, campaign structure, creative performance, and budget allocation to identify optimization opportunities.

1. Educational Video & Content Production

• Own the end-to-end development and production of educational and marketing video content, including tutor-led lessons, academic explainers, social content, and campaign videos.
• Develop content formats, production concepts, storyboards, shot plans, and visual direction.
• Work hands-on where required in video capture, editing, motion graphics, and post-production.

1. Creative Direction & Brand Execution

• Translate marketing objectives into strong creative concepts and communication ideas.
• Provide creative direction across advertising, social media, video, brochures, presentations, events, landing pages, and other marketing materials.

1. Digital Marketing & Lead Generation

• Develop and execute digital campaigns designed to generate qualified leads and business opportunities.
• Manage the customer journey from awareness through consideration and conversion.
• Collaborate with Sales and Customer Service to understand lead quality and improve the marketing-to-sales funnel.
• Develop and optimize campaign landing pages, website journeys, and conversion flows.
• Support SEO, website content, and other digital growth initiatives where relevant.

1. Online & Offline Marketing

• Plan and execute integrated online and offline marketing activities.
• Support social media, website, digital advertising, CRM/content initiatives, and other digital touchpoints.
• Develop offline activities including seminars, education events, open houses, exhibitions, school activations, and partnership campaigns.
• Develop supporting materials such as brochures, event materials, displays, presentations, and promotional collateral.

1. Campaign & Project Ownership

• Take ownership of assigned marketing initiatives from brief through completion.
• Develop project timelines, coordinate deliverables, and ensure campaigns launch on schedule.
• Coordinate effectively across internal teams, agencies, suppliers, and relevant stakeholders.

1. Marketing Performance & Insights

• Track and report campaign performance against defined objectives.

Requirements

1. 7–10+ years of experience across integrated marketing, digital marketing, creative, content, production, or related fields.
2. Strong understanding of both brand marketing and performance marketing.
3. Experience managing or closely overseeing paid digital campaigns and lead-generation funnels.
4. Strong creative judgment with the ability to translate strategy into effective marketing communication.
5. Strong hands-on capability in video, content production, graphic design, motion graphics, or related creative execution.
6. Comfortable operating as a senior individual contributor who can both think strategically and execute hands-on when needed.
7. Strong analytical mindset and confidence working with campaign and funnel performance data.
8. Experience coordinating cross-functional teams and external agencies.
9. Familiarity with website, landing page, UX/UI, and conversion principles is advantageous.
10. Familiarity with AI tools for marketing, content creation, creative production, and workflow efficiency is advantageous.