Creative Strategist Officer

Your tasks

Job Descriptions

• Develop creative concepts, campaign ideas, and storytelling approaches based on client and Account Manager briefs.
• Create content concepts for KOL and influencer campaigns, including copywriting, scripts, storyboards, and mood boards.
• Collaborate with internal teams, including Account Managers and KOL Specialists, to ensure creative ideas align with campaign objectives and talent characteristics.
• Provide clear creative directions and content guidelines to KOLs and creators to ensure content aligns with brand requirements.
• Ensure all creative outputs support campaign KPIs, including engagement, awareness, and conversion goals.
• Stay up to date with social media trends, platform updates, and digital culture to generate relevant and impactful campaign ideas.
• Revise and refine creative concepts based on client feedback while maintaining creative quality and effectiveness.
• Support campaign evaluation by providing creative insights and recommendations for future improvements.
• Participate in brainstorming sessions and contribute innovative ideas for client pitches and campaign proposals.

Requirements

Job Requirements

• Bachelor's degree in Visual Communication Design, Advertising, Communication, Marketing, or a related field.
• Minimum 1–2 years of experience in a creative, advertising, digital marketing, social media, or agency environment.
• Strong skills in creative concept development, storytelling, and content ideation.
• Excellent copywriting skills with the ability to adapt content for different audiences and platforms.
• Strong understanding of social media trends, influencer marketing, and digital content strategies.
• Familiarity with TikTok, Instagram, and other social media platforms.
• Familiarity with creative & productivity tools (ex. Canva/ Capcut, Google Slides/Keynote for pitch decks) is a plus.
• Willing to adapt to flexible working hours when managing time sensitive campaigns or client events.
• Fluency in written and spoken Indonesian and English (especially for copywriting and client presentations)
• Basic visual design, video production, or multimedia skills are a plus.
• Strong presentation and communication skills, with the ability to articulate ideas clearly to internal teams and clients.
• Creative, innovative, and highly adaptable to changing trends and feedback.
• Detail-oriented, organized, and capable of managing multiple projects simultaneously.
• Strong problem-solving skills, proactive mindset, and willingness to learn.
• Able to work collaboratively in a fast-paced environment while maintaining high-quality output.

Skills: Creative Planning, Creative Thinking, Creative Strategy