Business Development

Position Overview Business Development is responsible for driving Terrava's business growth through new client acquisition, strategic partnerships, and profitable revenue generation. This role focuses on identifying business opportunities, building relationships with brand decision-makers, and converting prospects into long-term clients by positioning Terrava's services as effective solutions for their marketing objectives.

Scope of Work A. Business Development Strategy

• Develop and execute client acquisition strategies to achieve Terrava's revenue and business growth targets.
• Identify and prioritize target brands, industries, and prospects based on business potential, profitability, and strategic fit.
• Build and manage a structured sales pipeline, focusing on qualified opportunities and profitable revenue generation.
• Explore new business opportunities across Influencer Marketing, Talent Management, Social Media Management, and Digital Media Advertisement.

B. Client Acquisition & Relationship Management

• Proactively source and approach potential clients, including brands, marketing teams, brand managers, and relevant decision-makers.
• Build and maintain relationships with key stakeholders to establish trust and long-term business opportunities.
• Conduct introductory meetings to understand clients' marketing objectives, challenges, campaign needs, and budget expectations.
• Present Terrava's capabilities, services, and relevant case studies to prospective clients.
• Consistently follow up with prospects to convert business opportunities into active clients.

C. Sales Pitch & Deal Closure

• Identify client needs and collaborate with Account Managers and relevant internal teams to develop suitable campaign solutions.
• Coordinate with Account Managers and Creative Strategists to prepare pitch decks, campaign concepts, KOL recommendations, and commercial proposals.
• Lead commercial discussions, negotiations, and follow-ups throughout the sales process.
• Align pricing, scope of work, deliverables, and commercial terms with internal stakeholders to ensure deal feasibility and profitability.
• Manage the sales process from prospecting and pitching through negotiation, deal closure, and client handover.

D. Market Intelligence & Business Growth

• Monitor industry trends, competitor activities, brand campaigns, and emerging opportunities in the digital and influencer marketing ecosystem.
• Identify potential clients, new service opportunities, and opportunities to expand Terrava's market reach.
• Maintain an organized database of prospects, client contacts, sales activities, and pipeline status.
• Prepare regular sales pipeline reports, revenue forecasts, and business development performance updates.
• Develop strategic networks and partnerships that can generate recurring business opportunities.

Job Requirements

• Bachelor's degree in Business, Marketing, Communications, Management, or a related field.
• 3+ years of experience preferred, with proven B2B sales results and a track record of acquiring clients or generating revenue.
• Experience in a digital marketing agency, advertising agency, influencer marketing agency, media company, or related industry is strongly preferred.
• Strong understanding of influencer marketing, KOL ecosystems, social media campaigns, and digital marketing services.
• Proven ability to prospect, build business relationships, negotiate commercial terms, and close deals.
• Existing relationships or networks with brand managers, marketing decision-makers, or relevant industry stakeholders are highly preferred.
• Experience managing B2B sales pipelines, pitching services, and developing commercial proposals.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Commercially minded, target-oriented, and able to prioritize opportunities based on revenue potential and profitability.
• Strong analytical and organizational skills, including pipeline management and revenue forecasting.
• Able to collaborate with Account Managers, Creative Strategists, Project teams, and leadership to develop relevant campaign solutions.
• Proactive, adaptable, and comfortable working in a fast-paced startup environment.

Skills: Salesforce, Business Strategy, New Business Development, Business Negotiation, Business Improvement, B2B Sales, HubSpot, Business Development, Business Growth Strategy, Business Analysis