Sr. Brand Influence and Experience Analyst - São Paulo/SP

VP: Communication and Sustainability

Directorate: Terra & Vivo Ads Work location: Eco Berrini / SPO

Portal Terra, which is among the top 10 largest audiences on the Brazilian internet, continues to transform to innovate in the digital market. Being part of the Vice-presidency of Communication and Sustainability, the mission of Portal Terra goes beyond informing its audience, but also contributing to Vivo's initiatives of digital transformation and digitizing to bring people closer.

In the Special Projects area, our goal is to create content deliveries, events, and activations that are always innovative and creative, placing Terra in the spotlight in the market alongside our sponsors. If you have experience in event execution, relationship with influencers, and advertising content production, your place is here! We are looking for a professional updated on the trends of the digital, advertising, media, and influence markets.

Our team works with a direct interface with the editorial, projects, communication, and commercial teams. Always with autonomy, seeking innovation in the editorial and advertising markets. #vempravivo

Responsibilities and assignments

• Structuring and execution of events and advertising actions;
• Conception, production, approval, and analysis of audiovisual advertising content;
• Recruitment, negotiation, and hiring of strategic influencers for the business and for Terra projects;
• Control of the budget for the projects carried out, controlling expenses and ensuring their profitability;
• Preparing internal presentations and development of post-sales for projects;
• Recruitment, relationship, and negotiation of suppliers, influencers, events, and strategic partners;
• Service to internal business areas (sales team, campaigns, content) and external (direct advertisers, advertising agencies, content partners, and suppliers/production companies);

Requirements and qualifications

• Experience in event production, brand activations, and construction of advertising content;
• Experience and knowledge of the national influencer market;
• Desirable degree in Social Communication, Advertising, Marketing, or related areas;
• Experience with online media, advertising, special projects, and/or events;
• Advanced level knowledge of Excel and Power Point;
• Understanding of the commercialization model of digital and mobile media (media plan);
• Experience in building presentations for internal and external audiences;
• Intermediate English;
• Knowledge of audience measurement platforms (Google Analytics, Tail Target, and others);

Additional information

At Vivo, we spare no effort in supporting and valuing our employees. Not only are there excellent benefits, but they are also flexible.

• Choose the ideal benefit for you and your dependents on a digital platform with various categories such as Gym, VR, VA, Pharmacy Assistance, Medical, Dental, and Life Insurance;
• Corporate cell phone. Yes, a brand new smartphone for you!
• Unlimited Voice and Data plan! Yes, unlimited! With the best mobile network, even faster with Vivo's 5G!
• An exclusive Vivo offer, with a special discount on landlines, broadband, TV, and apps;
• You will be entitled to receive an annual Bonus or PPR;
• You will plan your future through the Private Pension plan;
• Have children? You will be entitled to a subsidy to help with school, daycare, or babysitter expenses;
• Live in an environment that will respect your personality, your style of dressing, your way of being, and where you can be authentic. #VemdeVocê
• Work remotely up to 2 times per week. #Mobility
• Have schedule flexibility;
• Enjoy a day off (Day off) to celebrate your birthday;
• Participate in one of the largest corporate volunteering programs to transform the world;
• Benefit from our Educational Development Program which offers partnerships with educational institutions with discounts, certifications, and online courses.
• Boost your career through our Internal Recruitment Program! #VivoMinhaCarreira
• Count on a series of initiatives to improve your physical, emotional, and social health! Here, we have #VivoBemEstar, which encourages our team to have healthy habits and more quality of life! Consultations with nutritionists, psychologists, social services, telemedicine, and much more are made available to our employees!
• All our vacancies are eligible for people with disabilities and/or rehabilitated individuals. We have a culture that values diversity, differences, and people's potential!

#VivoDiversidade #VemPraVivo