Digital Marketing Executive

Responsibilities:

Generate paying customers: Attract qualified enquiries and convert them into paid Instavan bookings and Tempho.ai customers. Track conversions, acquisition costs and revenue. Research customers and competitors: Identify customer needs, objections and market opportunities to improve offers, messaging and targeting. Create compelling marketing materials: Use AI and creative tools to produce engaging graphics, flyers, videos and persuasive copy with accurate messaging and consistent branding. Manage paid campaigns: Launch and optimise Meta ads and other relevant campaigns. Test audiences, messages and offers within approved budgets. Grow organic reach: Publish useful content, engage relevant communities and manage social conversations that generate qualified enquiries. Build referral partnerships: Develop relationships with student communities, property managers, furniture sellers and other partners to generate customer referrals. Automate engagement and follow-up: Build workflows to capture, qualify and follow up with prospects, combining automation with timely personal assistance. Improve the customer journey: Identify and resolve—or coordinate fixes for—obstacles in landing pages, enquiry forms, booking and payment processes. Build trust and measure results: Collect genuine reviews and customer feedback. Report campaign spending, paid conversions and recommendations for improvement. Own execution and find opportunities: Maintain a marketing calendar, meet deadlines and communicate progress promptly. Propose solutions and complete agreed work without repeated reminders.

Requirements:

Demonstrated experience executing campaigns that generated enquiries, bookings or sales, with clear evidence of your contribution. Ability to design professional graphics and edit engaging short videos using Canva, CapCut or equivalent tools. Write persuasive copy, respond professionally to customers and adapt messages to Canadian audiences. Use AI effectively for research, content creation and productivity while verifying accuracy and refining outputs. Hands-on familiarity with Meta Ads Manager, social media management, community engagement and organic acquisition. Build practical lead capture, engagement and follow-up workflows using CRM, email, messaging or automation tools. Understand acquisition costs, conversion rates, revenue and profitability. Test ideas and use results to improve performance. Research unfamiliar problems, troubleshoot basic tracking and workflow issues, and coordinate technical support when needed. Provide relevant work samples and examples of independently solving problems, meeting deadlines and delivering measurable outcomes. Work agreed hours overlapping with Toronto business hours and demonstrate Passion, Integrity, Creativity and Service through dependable follow-through.