marketing manager

About the company

OUR STORY TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry.

This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary.

TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence.

Your tasks

You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR.

You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests.

• WHAT YOU’LL DO Develop and own a fully integrated marketing plan for assigned customer segments Evaluate and build customer and prospect databases using available tools and resources Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps Contribute to the team’s goal of generating 100 leads per week Build and launch campaigns on schedule to meet monthly lead targets Run campaigns across email, social media, paid advertising, digital and in-person events, and PR Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up Use a test-and-learn approach to keep improving campaign performance Deliver a weekly summary of marketing activity, including email, advertising, and social media performance Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward WHAT YOU’LL BRING Bachelor’s degree in Marketing, Communications, or a related field 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools Hands-on experience running multichannel campaigns across email, social, paid m

Requirements

This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

What we offer

WHY WORK WITH US Company-sponsored training and development opportunities Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement) Flexible vacation policy Trusted device reimbursement program Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement Wellness resources and support I nclusive environment that prioritizes diversity, equity, and accessibility High-growth company driven by high performance Expected salary range: $90,780 - $96,120 CAD THE OPPORTUNITY: TechInsights is looking for a Segment Marketing Manager in Denver to plan and run integrated digital marketing programs for key customer segments across all regions.

Other

For more information, visit www.techinsights.com .