MARKETING EXECUTIVE

Job Summary Develop and execute targeted marketing strategies aligned with company goals to grow social media communities, manage multi-channel campaigns, and secure PR coverage. Manage content creation, scheduling, and partnerships to enhance brand presence. Responsibilities Develop marketing strategies aligned with overall company goals and vision Conduct market research to identify target groups and implement niche marketing strategies Grow and engage the social media community to increase brand awareness Implement and manage multi-channel marketing campaigns across platforms Expand online marketing partnerships with digital publications and influencers Write and edit compelling copy for internal and external marketing materials Create and execute creative content writing for cross-platform social media and marketing campaigns, including design and calls to action Manage content schedules and posting to maintain consistent brand messaging Secure PR coverage through online and offline channels to enhance public relations Perform targeted research to support marketing initiatives Assist with ad hoc marketing duties as required Analyze social media metrics and manage social media advertising campaigns to optimize performance Communicate effectively in writing and verbally to ensure clear messaging and collaboration Manage multiple tasks efficiently to meet tight deadlines Preferred competencies and qualifications Experience in social media analytics and advertising Experience in social media management and community engagement Strong written English skills