Sales Manager

Sales Strategy & Business Growth Develop and execute annual sales strategies aligned with TATAS growth objectives.

Identify new market opportunities in AV, Security, and Broadcast Systems.

Build long-term strategic partnerships with consultants, contractors, and developers.

Revenue & Business Development Achieve assigned sales targets and profitability margins.

Manage key accounts including Governmental, Enterprise, Banking, Hospitality, Education and Entertainment.

Lead major tender submissions and negotiate high-value contracts.

Team Management Lead, mentor, and manage the sales team.

Set KPIs and monitor performance.

Coordinate with Presales, Engineering, and Projects teams for seamless solution delivery.

Reporting & Forecasting Prepare accurate sales forecasts and pipeline reports.

Monitor competitor activities and market trends.

Ensure CRM compliance and sales process optimization.

Education Bachelor’s degree in Business Administration, Marketing or relevant field.

Experience Minimum 15 years of experience in Light Current / ELV field .

Minimum 7–10 years in Sales Leadership role .

Proven experience in AV Systems & Security & Broadcast systems integration .

Strong background in handling large government and enterprise projects.

Market Knowledge Strong network within Egyptian market (consultants, contractors, developers).

Experience in mega projects & governmental tenders is preferred.

Skills & Competencies Strategic thinking & negotiation skills

Leadership & team development

Strong communication & presentation skills

CRM & pipeline management proficiency

High closing ratio and target-driven mindset