Head
Top of Minds EN
Head of Product E-commerce
- Marketing - Consumer - Amsterdam - 1255 views
A trip to an amusement park? A weekend of fun at the beach? Or an unforgettable night out at a musical? Each year, millions of people bid on or buy fun days out, mini breaks and cool gadgets through the successful e-commerce platforms Vavabid, VakantieVeilingen, Actievandedag. In 2017, the company behind the success formulas was acquired by John de Mol's Talpa Network, ushering in an entirely new phase of growth. The new Head of Product E-Commerce is responsible for the continued development of these international auction and e-commerce platforms and will ensure an optimal customer journey and customer experience.
TALPA E-COMMERCE
With over two million lucky winners and buyers in 2017, VakantieVeilingen and Actievandedag are amongst the most successful e-commerce platforms in The Netherlands. The formulas have already proven themselves in The Netherlands and they've recorded initial successes in Belgium under the name Vavabid. In 2018, Vavabid will also take on the French market. This did not go unnoticed: by the end of 2017, John de Mol's Talpa Network acquired the company behind the success formulas in order to shape his multimedia company's e-commerce ambitions.
The labels are now ready to play an essential part in Talpa's full-funnel multimedia strategy. Through new cross-media concepts, the company will be able to offer viewers, listeners, and online visitors a more substantial and more surprising experience. Their new range will be based on data, and that's exactly the area in which the online platforms excel. The user data gathered from millions of visitors and registered users provide Talpa with an enormous head start in the development of new commercial propositions based on information about the behavior and preferences of the consumer. In the near future, Talpa will also launch new e-commerce propositions.