CRM Manager

Top of Minds EN

CRM Manager

• Marketing - Consumer - Amsterdam - 1167 views

Talpa E-commerce's auction platforms add fun and excitement to online shopping through their bid and win model. Vakantieveilingen in The Netherlands and Belgium and Vivabid in Belgium and France allow millions of users to compete in daily bidding on the best days out, weekends away, and the latest gadgets.

ABOUT TALPA E-COMMERCE

With seven million subscribers to their newsletter and more than five million customers, Talpa E-Commerce is one of the largest e-commerce players in The Netherlands and they're working hard to reach that same level in Belgium and France. At the end of 2017, Talpa Network bought Emesa, the company behind e-commerce labels, to be part of the full-funnel media strategy in which different channels strengthen one another to realize the continued growth of the platforms.

THE POWER OF DATA

The user-data of millions of visitors and registered users provide a wealth of information about the preferences and interests of (potential) bidders in these auctions. That data is put to work by Talpa to develop new, surprising auctions, such as trips on which grandma and grandpa can come for free, but also to approach customers with relevant content and spur them on with a personalized newsletter. Advanced data analysis is at the center of all this and it's up to the CRM team to execute the subsequent customer-contact strategy.

VACANCY: CRM MANAGER

The CRM Manager develops a strategy focused on building a base of ambassadors who are being involved in an active manner, causing them to visit the platforms and participate in the auctions more frequently. He/she manages a team of 7 FTU consisting of two CRM Marketeers, two Database Marketeers, an Email Specialist, and two Data Analysts. Together with his/her team, the CRM Manager develops, tests, and automates several multi-channel, touchpoint- and customer-contact strategies, all of which involve ...