Senor/ Digital Marketing Executive [Urgent]

Responsibilities Plan, execute and optimise digital marketing campaigns across platforms such as Meta and Google.

Develop and optimise conversion funnels, landing pages and sales pages.

Conduct A/B testing on ad creatives, messaging, landing pages and other campaign elements.

Develop compelling hooks, messaging and direct-response copy for digital campaigns.

Write copy for advertisements, video scripts, landing pages, sales pages, emails and other marketing materials.

Conceptualise video advertising campaigns and work with video editors to develop engaging video content.

Prepare creative briefs for designers and other content specialists.

Collaborate with content teams to develop lead-generation materials such as e-books, reports and online courses.

Analyse campaign performance, customer behaviour and marketing metrics to identify opportunities for improvement.

Leverage generative AI tools to improve the efficiency of marketing content and creative production.

Keep up to date with emerging digital marketing platforms, advertising formats, tools and creative trends.

Ad hoc duties/ projects as assigned.

Requirements Diploma or Degree in Marketing, Business, Communications or a related discipline.

At least 1 - 2 years of experience in digital marketing, performance marketing, digital advertising or a related field.

Strong copywriting skills, particularly in direct-response or conversion-focused marketing.

Creative mindset with a good understanding of digital advertising and visual content.

Comfortable working with marketing metrics, campaign data and performance analysis.

Experience with generative AI tools for content or creative development is an advantage.

Experience with ClickFunnels, HubSpot, Adobe Photoshop, Illustrator, Premiere Pro or DaVinci Resolve is an advantage.

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