Sales and Marketing Manager

About the company

Sydia Realty is a distinguished leader within the property sector, recognized for its innovative approach, steadfast integrity, and dedication to delivering exceptional results.

Our mission is to make property investment in Nairobi simple, intelligent, and trustworthy by combining rigorous project curation, transparent guidance, and end-to-end support from selection to handover and beyond.

Sydia Realty is a distinguished leader within the property sector, recognized for its innovative approach, steadfast integrity, and dedication to delivering exceptional results.

Our mission is to make property investment in Nairobi simple, intelligent, and trustworthy by combining rigorous project curation, transparent guidance, and end-to-end support from selection to handover and beyond.

Your tasks

Role Purpose The Sales & Marketing Manager leads Sydia Realty's combined commercial function responsible for brand, marketing and lead generation on one side, and for sales leadership, pipeline conversion and client experience on the other. This is a single point of commercial accountability: the same person who builds demand is accountable for converting it.

Role principle: Marketing creates demand, Sales converts it and this role owns both ends of that journey, and everything in between.

Key Responsibilities A.Sales Leadership & Department Performance

Take day-to-day ownership of the Sales Department and its performance.

Translate company objectives into clear monthly, weekly and individual targets.

Lead sales meetings, pipeline reviews and performance discussions.

Coach the sales team on calls, viewings, negotiations, objection handling and closing.

Build a culture of ownership, professionalism, urgency and continuous improvement.

B. Pipeline, Conversion & CRM

Ensure every qualified opportunity has a clear owner, accurate pipeline stage and next action in Zoho.

Monitor lead progression from qualification through viewing, offer/reservation and closing.

Review lost opportunities and reasons for loss to improve conversion.

Maintain a reliable, evidence-based sales forecast.

C. Marketing, Brand & Demand Generation

Own brand positioning, marketing strategy and campaigns that build Sydia Realty's visibility and authority.

Drive digital marketing and qualified lead generation across paid, organic and social channels.

Direct content strategy and creative output — social, website, brochures, launch materials.

Track cost per qualified lead, campaign performance and marketing-attributed pipeline.

Develop project-specific marketing and launch plans for priority developments.

D. Off-Plan & Product Leadership

The Sales & Marketing Manager must develop strong working knowledge of Sydia Realty's priority developments, including:

• Developer track record, project positioning, unit mix and construction status.
• Current pricing, availability, payment plans and reservation requirements.
• Investment proposition, comparable developments and buyer profiles.
• Common buyer objections and matters requiring specialist confirmation.

E. Client Experience & Escalation

• Act as the first managerial escalation point for both Sales and Marketing.
• Support complex buyer questions, negotiations and high-value opportunities.
• Ensure professional handovers across the client journey, from first enquiry to close.
• Escalate to the CEO where executive authority or relationship intervention is genuinely required.

Operating Rhythm & Reporting Weekly: Lead the Sales & Marketing meeting.

Monthly: Present a combined commercial review of sales& marketing team’s performance, qualified leads, campaign results, conversion, and next-month priorities across both functions.

Quarterly: Review commercial strategy end-to-end: channel mix, budgets, team structure, priority projects and capability requirements.

Role Purpose The Sales & Marketing Manager leads Sydia Realty's combined commercial function responsible for brand, marketing and lead generation on one side, and for sales leadership, pipeline conversion and client experience on the other. This is a single point of commercial accountability: the same person who builds demand is accountable for converting it.

Role principle: Marketing creates demand, Sales converts it and this role owns both ends of that journey, and everything in between.

Key Responsibilities A.Sales Leadership & Department Performance

Take day-to-day ownership of the Sales Department and its performance.

Translate company objectives into clear monthly, weekly and individual targets.

Lead sales meetings, pipeline reviews and performance discussions.

Coach the sales team on calls, viewings, negotiations, objection handling and closing.

Build a culture of ownership, professionalism, urgency and continuous improvement.

B. Pipeline, Conversion & CRM

Ensure every qualified opportunity has a clear owner, accurate pipeline stage and next action in Zoho.

Monitor lead progression from qualification through viewing, offer/reservation and closing.

Review lost opportunities and reasons for loss to improve conversion.

Maintain a reliable, evidence-based sales forecast.

C. Marketing, Brand & Demand Generation

Own brand positioning, marketing strategy and campaigns that build Sydia Realty's visibility and authority.

Drive digital marketing and qualified lead generation across paid, organic and social channels.

Direct content strategy and creative output — social, website, brochures, launch materials.

Track cost per qualified lead, campaign performance and marketing-attributed pipeline.

Develop project-specific marketing and launch plans for priority developments.

D. Off-Plan & Product Leadership

The Sales & Marketing Manager must develop strong working knowledge of Sydia Realty's priority developments, including:

• Developer track record, project positioning, unit mix and construction status.
• Current pricing, availability, payment plans and reservation requirements.
• Investment proposition, comparable developments and buyer profiles.
• Common buyer objections and matters requiring specialist confirmation.

E. Client Experience & Escalation

• Act as the first managerial escalation point for both Sales and Marketing.
• Support complex buyer questions, negotiations and high-value opportunities.
• Ensure professional handovers across the client journey, from first enquiry to close.
• Escalate to the CEO where executive authority or relationship intervention is genuinely required.

Operating Rhythm & Reporting Weekly: Lead the Sales & Marketing meeting.

Monthly: Present a combined commercial review of sales& marketing team’s performance, qualified leads, campaign results, conversion, and next-month priorities across both functions.

Quarterly: Review commercial strategy end-to-end: channel mix, budgets, team structure, priority projects and capability requirements.

Requirements

Sydia Realty predominantly sells off-plan and new-build residential property. The role requires strong people leadership, commercial and marketing judgement, CRM/pipeline discipline, and the ability to develop deep knowledge of the developments the company represents.

Required Capabilities

• A genuine leader. someone able to build, direct and hold a team accountable.
• Presentable and well-spoken, representing Sydia Realty confidently to clients and partners.
• Excellent understanding of sales, negotiation and client management.
• Strong understanding of real estate, particularly off-plan and new-development property.
• Working understanding of marketing, brand and digital lead generation.
• Strong commercial judgement, ownership and follow-through.
• High learning agility, willing and able to quickly master Sydia Realty's product and market.

Sydia Realty predominantly sells off-plan and new-build residential property. The role requires strong people leadership, commercial and marketing judgement, CRM/pipeline discipline, and the ability to develop deep knowledge of the developments the company represents.

Required Capabilities

• A genuine leader. someone able to build, direct and hold a team accountable.
• Presentable and well-spoken, representing Sydia Realty confidently to clients and partners.
• Excellent understanding of sales, negotiation and client management.
• Strong understanding of real estate, particularly off-plan and new-development property.
• Working understanding of marketing, brand and digital lead generation.
• Strong commercial judgement, ownership and follow-through.
• High learning agility, willing and able to quickly master Sydia Realty's product and market.

Other

What Success Looks Like The Sales & Marketing Manager is succeeding when Sydia Realty has one clear commercial engine: brand and content building trust and visibility, campaigns generating a growing flow of qualified leads, and a disciplined sales process converting that demand into closed sales with leadership able to see, at any point, how the whole funnel is performing.

What Success Looks Like The Sales & Marketing Manager is succeeding when Sydia Realty has one clear commercial engine: brand and content building trust and visibility, campaigns generating a growing flow of qualified leads, and a disciplined sales process converting that demand into closed sales with leadership able to see, at any point, how the whole funnel is performing.