Digital Content & Growth Associate

Responsibilities:

Content Strategy & Ideation:

Develop and maintain TM Global's content strategy across Instagram, TikTok, LinkedIn, YouTube, X/Twitter, and Facebook Build and manage a content calendar, planned at least 2 weeks ahead Identify content opportunities from company activities, projects, people, expertise, and industry trends Develop recurring content formats and series

Content Production:

Produce content end-to-end: concept, script, shoot, direct, edit, publish Create short-form video: Reels, TikToks, YouTube Shorts, native to each platform Develop UGC style content that feels authentic, not corporate Repurpose long-form content into platform-optimised short-form formats Appear on camera where appropriate and coordinate talent for shoots

Publishing & Distribution:

Publish content consistently across all TM Global platforms. No gaps, no dead weeks Optimise captions, hooks, hashtags, and formats for each platform Monitor engagement and identify amplification opportunities

Team Activation:

Drive SBU leads and team members to participate in content creation Build systems (recurring prompts, shoot schedules, content request forms) that make participation easy Follow up persistently. The content calendar never depends on people voluntarily remembering

Analytics & Growth

Track platform performance: reach, engagement, video views, watch time, follower growth Identify what works and what does not. Make recommendations based on data Test new formats, hooks, and creative approaches continuously Produce regular performance reports with actionable insights

Requirements:

HND in Communications, Marketing, Media, Digital Marketing, or a related field 1-3 years of experience creating digital content or managing social media platforms Demonstrable portfolio of short-form video content (Reels, TikToks, or similar) Hands-on experience shooting and editing video (CapCut, Premiere Pro, or equivalent) Strong understanding of platform algorithms, trends, and audience behaviour Proven ability to generate content ideas consistently Basic proficiency with analytics tools (native platform analytics at minimum)

Advantageous:

Experience in a creative agency, media company, or tech company Graphic design capability (Canva, Figma, or Adobe Suite) AI integration for a smoother and faster workflow. Experience with scheduling tools (Later, Buffer, Hootsuite, or similar) Photography skills Understanding of SEO, content marketing, or inbound marketing concepts