Brand Operations Manager

1. Brand Strategy & Planning

-Formulate comprehensive operational strategies for the brand across platforms such as Shopee and TikTok Shop. Break down annual, quarterly, and monthly GMV and profit targets, and oversee execution. -Lead the planning of the brand's product matrix.Combine market insights and competitor analysis to develop differentiated pricing and promotional strategies

1. Platform Relations & Resource Acquisition

-Serve as the primary point of contact for the brand, establishing and maintaining deep partnerships with official platform representatives (BDs/Account Managers) at Shopee and TikTok Shop. -Coordinate resource submissions for major promotional campaigns (e.g., 9.9, 11.11, 12.12). -Oversee the procurement and strategic planning of platform commercial tools and packages to maximize Return on Investment (ROI).

1. Cross-Functional Collaboration & Marketing Loop

-Align internal content, livestreaming, and influencer/KOL BD teams to ensure that short videos, livestream product lineups, and influencer seeding campaigns are highly consistent with the brand's core featured products for the season. -Collaborate with supply chain and warehousing teams to develop inventory plans based on promotional calendars and sales forecasts, balancing inventory turnover and in-stock rates to prevent stockouts or overstocking.

1. Data Analysis & Business Review

-Deliver regular monthly/quarterly business review reports. Accurately diagnose business issues, propose actionable optimization plans, and provide data-driven insights for product development and supply chain planning.

1. Team Management & Enablement

-Manage and mentor frontline operations teams, establishing and refining Standard Operating Procedures (SOPs). -Develop team KPIs to motivate staff and enhance overall operational efficiency and execution.

Qualifications: Experience: 3-5+ years of cross-border e-commerce experience, with at least 1+ year in brand management or team leadership. Platform Expertise: Deep understanding of the underlying algorithms, traffic distribution mechanisms, and search ranking rules of Shopee and TikTok Shop. Resource Management: Excellent business negotiation and cross-departmental communication skills. Strong data sensitivity and logical analysis skills. Proficient in advanced Excel functions and pivot tables. Experience with data analysis tools like Power BI, Python, or SQL is highly preferred. Language Skills: Fluent in English High stress tolerance, entrepreneurial mindset, and strong holistic business vision.