Head of Creator Content

System1Los Angeles, CAJob.bopublished 10/28/2026
Must-have:AILead

Your tasks

  • Build the creator program from zero. Design a performance-based model (for example, a guaranteed monthly minimum tied to video volume, plus bonuses for ads that scale) that creators actually want to join.
  • Recruit and run a creator bench. Source, vet, onboard and manage 50+ creators across TikTok, Instagram and YouTube, and keep the best ones coming back.
  • Ship volume. Get to 300+ new UGC ad variations a month within your first two quarters, and keep the pipeline full.
  • Own the creative brief. Write hooks, angles, scripts and shot lists. Turn what's working in paid into the next batch of briefs every week.
  • Close the loop with paid media. Partner with our buyers on Meta, TikTok and YouTube to test, read results (hook rate, hold rate, CPA, ROAS) and kill or scale fast.
  • Build the system. Set up tooling and process for briefing, review, payment, rights management and asset tracking so the program runs without you in every step.
  • Make content yourself. Film, edit and post when the brief needs a fast proof of concept. You lead from the front.

Requirements

We care more about what you've shipped than how many years you've done it.

  • You've built or scaled a creator or UGC ad program, ideally at a fast-growing consumer app or DTC brand.
  • You can show us real numbers: videos shipped per month, creators managed, and ads that scaled on paid spend.
  • You're native to short-form video. You know why a hook works, what's trending this week, and what will be stale next week.
  • You think like a performance marketer. Creative is a lever on CPA, and you treat it that way.
  • You're a builder. You'd rather set up a scrappy system today than wait for a perfect one next quarter.
  • You write clearly and fast. Briefs, scripts and creator outreach are a big part of the job.
  • Your own following, or a track record of creating content that performs organically.
  • Hands-on experience with Meta Ads Manager, TikTok Ads Manager or creative analytics tools like Motion.
  • Experience with creator payment and rights platforms, or with whitelisting and Spark Ads.
  • Experience with AI video and editing tools (CapCut, Descript, AI avatars or voice) to multiply output.
  • Bilingual content creation, especially Spanish.

What we offer

  • Competitive salary + bonus + equity
  • Generous PTO + 11 company holidays
  • Open sick time
  • 100% covered Medical, Dental, Vision for employees
  • 401k with match
  • Health & Dependent Care Flex Spending Account
  • Paid professional development
  • Leadership & growth opportunities
  • Virtual company and team building events