Sales Director - Semiconductor Automation

About the Role

We are looking for a proactive,driven, and customer-facing Semiconductor Automation Sales Director todrive the expansion of our semiconductor automation business in Singapore andthe Asia Pacific region.

• This role requires candidates who arehighly customer-oriented, commercially aware, and capable of activelyidentifying opportunities, gathering market intelligence, and influencingcustomer requirements.
• The role requires strong customerengagement capability, technical understanding of semiconductor factoryautomation, and the ability to bridge customer needs with the Sineva BU andR&D teams.

Key Responsibilities

Business Development& Customer Engagement

• Proactively identify and pursue newsemiconductor automation opportunities in wafer fabs, advanced packaging, andassembly & test factories.
• Engage customers to uncover pain points,operational challenges, future expansion plans, and automation requirements.
• Support business development by expandingcustomer relationships and market presence across Asia Pacific.

Additional PreferredQualifications & Competencies

• Strong command of spoken and writtenEnglish, with the ability to independently conduct customer presentations,executive-level discussions, solution proposals, and commercial negotiations inan international business environment.
• Strong business development capabilitywith proven experience in identifying new market opportunities, developingstrategic customer relationships, opening new accounts, and driving long-termrevenue growth.
• Familiar with semiconductor waferfabrication (Fab) and backend assembly & test manufacturing operations,including production workflows, automation requirements, equipment integration,material handling, and smart factory initiatives.
• Familiar with semiconductor automationhardware and software solutions, including but not limited to AMHS, OHT, RGV,AGV, MES integration, SECS/GEM, AIoT platforms, smart factory systems, andfactory automation workflows.
• Ability to translate customer operationalrequirements into integrated automation and digitalization solutions throughclose collaboration with engineering, product, and R&D teams.
• Experience in promoting integratedhardware and software solutions to semiconductor fabs, OSATs, and IDM customersis highly preferred.
• Strong understanding of semiconductorsmart manufacturing trends, Industry 4.0 initiatives, and factorydigitalization roadmaps.
• ASEAN regional business experience andfamiliarity with Southeast Asia semiconductor markets, customer engagementpractices, and multicultural business environments are highly preferred.
• Entrepreneurial and business-minded, withstrong commercial acumen, capable of independently building business pipelines,establishing strategic partnerships, and driving overseas and regional marketexpansion initiatives.
• Professional presence with stronginterpersonal skills and the ability to represent the company confidently incustomer-facing, executive, and international business settings.
• Excellent cross-functional coordination,stakeholder management, intercultural communication, and customer relationshipmanagement skills in a global working environment.

Language Requirements

• Able to communicate effectively in both Englishand Mandarin.
• Ability to speak Malay or other Asianlanguages will be an added advantage.

Preferred Attributes

• Familiar with semiconductor industrysafety and cleanroom compliance standards.
• Experience supporting IDM, OSAT, wafer fabrication,or advanced packaging customers is an advantage.
• Strong analytical, problem-solving, andmarket awareness capability.
• Passionate about semiconductor smartmanufacturing and Industry 4.0 technologies.
• Willing to travel to China and across the Asiapacific region.

Why Join Us

• Opportunity to work with leadingsemiconductor wafer fab and advanced packaging customers in Asia Pacific.
• Exposure to next-generation AMHS and smartfactory automation technologies.
• Regional career growth opportunitieswithin semiconductor automation and material handling industry.
• Opportunity to influence the futuresemiconductor automation product roadmap and innovation strategy.
• Interested candidates are welcome tosubmit their resume to the Synap / Sineva HR team.