Social Media & Marketing Executive / Intern

社交媒体与市场运营（全职 / 实习）

Company / 公司： ShengWang Tech Location / 工作地点： The Great World, Singapore Employment Type / 类型： Full-time / Internship 全职 / 实习 Headcount / 招聘人数： 1

About the Role / 岗位介绍

ShengWang Tech is looking for a highly motivated and hands-on Social Media & Marketing Executive / Intern to build and manage our social media presence from 0 to 1 in the Singapore market.

You will independently take ownership of our social media channels, from account setup and content planning to content creation, publishing, community engagement and performance analysis.

This is not a role limited to posting content. We are looking for someone with strong ownership, learning agility and execution ability , who can gradually grow with the business and take on broader marketing responsibilities.

ShengWang Tech 正在招聘一名 社交媒体与市场运营专员 / 实习生 ，面向新加坡市场，从 0 到 1 搭建并运营公司的社交媒体矩阵。

你将相对独立地负责公司社媒账号的搭建、内容规划、内容制作、发布、用户互动及数据分析，并持续探索适合业务的内容和增长方式。

这并不是一个单纯“发帖”的岗位。我们希望找到一位具有较强 Ownership、学习能力和综合执行能力 的成员，未来随着业务发展，逐步承担更完整的市场营销工作。

Key Responsibilities / 工作职责

1. Social Media 0–1 Setup & Operations

社媒账号 0–1 搭建与运营

• Build and manage ShengWang Tech’s social media presence from the ground up.
• Develop appropriate positioning, content pillars, tone of voice and operating approaches for different platforms.
• Manage day-to-day publishing, account maintenance and community engagement.

主要平台包括：

International Platforms / 国际平台

• Facebook
• Instagram
• TikTok
• X
• Other relevant platforms

Chinese Platforms / 中文平台

• 小红书 Xiaohongshu / RED
• 抖音 Douyin
• 微信视频号 WeChat Channels
• 其他适合业务发展的平台

针对不同平台的用户群体、内容生态和传播机制，制定相应的运营方式，而非简单进行同一内容的跨平台复制。

1. Content Planning & Creation

内容策划与制作

• Develop monthly and weekly content calendars.
• Identify relevant topics, trends and content opportunities.
• Create social-first content including posts, graphics, short-form videos and other formats.
• Write and adapt content in both English and Chinese.
• Localise content for Singapore audiences while considering different cultural and platform contexts.
• Coordinate basic photography, videography and editing where required.

负责日常选题、文案、图片、短视频等内容的策划和制作，并根据国际平台和中文平台特点进行针对性调整。

能够完成基础内容制作，不要求候选人是专业摄影师或设计师，但需要具备良好的内容审美和较强的动手能力。

1. Growth & Community Management

用户增长与社区运营

• Monitor comments, messages and audience feedback.
• Engage with users and help build the company’s online community.
• Experiment with different content formats and growth approaches.
• Explore collaborations, trending topics, creators/KOL/KOC opportunities and relevant communities where appropriate.

持续寻找能够提升品牌曝光、粉丝增长和用户互动的有效方式，而不是机械执行固定内容计划。

1. Performance Analysis & Optimisation

数据分析与持续优化

• Track key social media metrics such as reach, views, engagement, follower growth and traffic.
• Review content performance regularly and identify what works and what does not.
• Turn insights into concrete improvements to future content and campaigns.
• Prepare simple periodic performance reports.

我们希望你不仅关注“发布了多少内容”，也关注 哪些内容有效、为什么有效，以及下一步如何做得更好 。

1. Marketing Support & Future Development

市场营销及岗位发展

As the role develops, responsibilities will gradually expand beyond social media into broader marketing activities, including:

• Marketing campaign planning and execution
• Business/product promotion
• Online and offline campaign support
• Promotional materials and marketing content
• Partnership and collaboration initiatives
• Brand communication
• Supporting day-to-day marketing operations for relevant business lines

随着业务和岗位的发展，该职位未来将逐步从 Social Media 扩展至更完整的 Marketing 职能，包括业务线的日常市场运营、品牌宣传、活动策划、营销项目执行以及其他相关工作。

Requirements / 任职要求

What We Care About Most / 我们最看重的

Strong Ownership You are willing to take responsibility for outcomes, not just complete assigned tasks. When facing something unfamiliar, your first reaction should be to research, learn, experiment and solve the problem.

具备很强的 Ownership。相比“等任务、等指导”，我们更希望你能够主动发现问题、研究问题并推动解决。

Fast & Independent Learner Social media platforms, algorithms, tools and trends change quickly. We expect you to be able to independently learn new platforms, tools and working methods.

具备较强的独立学习能力，能够快速学习新的平台、工具、业务和工作方式。

Bilingual Communication

• Fluent in both English and Chinese , written and spoken.
• Able to create natural content in both languages rather than relying solely on literal translation.
• Daily internal communication will be primarily in Chinese .

中英文听说读写流利，能够根据不同受众独立完成中英文内容，而不仅仅进行直译。公司内部日常沟通以中文为主。

Social Media Native You should have a strong understanding of social media and preferably be an active user of platforms such as TikTok, Instagram, Xiaohongshu or similar platforms.

对社交媒体有较强敏感度，理解短视频、图文内容及不同平台的基本内容逻辑和用户习惯。

Preferred / 加分项

The following are advantages, but not mandatory :

• Experience managing social media accounts, personal or commercial
• Experience with TikTok / Instagram Reels / Xiaohongshu / Douyin
• Short-form video shooting and editing skills
• Familiarity with CapCut / 剪映, Canva, Adobe or similar tools
• Basic photography or visual design skills
• Experience in digital marketing, branding, e-commerce or content marketing
• Experience with Meta Ads, TikTok Ads or other paid social platforms
• Personal social media accounts or a content portfolio demonstrating your ability
• Good understanding of Singapore’s local consumer and social media environment

有社媒运营、短视频制作、设计、摄影、Marketing、电商或个人自媒体经验均为加分项，但不是硬性要求。

相比单纯的学历或工作年限，我们更看重 实际能力、学习速度、审美、执行力以及解决问题的能力 。

AI-Friendly Workplace / 欢迎使用 AI

We actively encourage the appropriate use of AI tools to improve productivity and creativity.

You are welcome to use AI for:

• Research and brainstorming
• Content ideation
• Copywriting
• Translation and localisation
• Image and video creation
• Data analysis
• Workflow automation
• Learning new skills

We care about the quality of the final output and your judgement , rather than whether every task is completed manually.

我们欢迎并鼓励合理使用 AI。

可以使用 ChatGPT 等 AI 工具辅助信息研究、创意、文案、翻译、图片与视频制作、数据分析、自动化以及学习。

我们关注的是 最终结果、你的判断力以及解决问题的能力 ，而不是要求所有工作必须手工完成。

Who We Think Will Fit / 我们期待的你

You may be a good fit if you:

• Are proactive rather than waiting for detailed instructions.
• Enjoy figuring things out from scratch.
• Have good judgement and attention to detail.
• Are creative but also execution-oriented.
• Are comfortable working independently.
• Are curious about new tools, technologies and AI.
• Want to grow beyond social media into broader marketing responsibilities.

如果你喜欢从 0 到 1 做事情，遇到问题愿意自己研究，希望自己的工作能够真正影响业务，而不是只执行固定流程，这个岗位会比较适合你。

Fresh graduates and students are welcome to apply. Strong portfolios, personal projects or demonstrated capabilities may be more valuable than years of experience.

欢迎优秀应届毕业生及实习生申请。我们不会单纯以工作年限判断候选人，优秀的作品、个人项目和实际能力同样重要。